Running Your Vacation Rental Like a Business
From the casual weekend renter to property management companies with huge portfolios, it seems like everyone is trying to get involved in the vacation rental or short-term rental business these days. However, there are certain things you can do to make your property stand out from the crowd while also protecting your investment by running […]
What’s In a Name? Choosing a Name for Your Vacation Rental
Picking a name is key for branding your property. Bonus listening: check out our podcast episode on naming your vacation rental property featuring “Hello, My Name Is Awesome” takeaways below. We spend hours pouring over names for our kids, and even our pets, because we know that a name is important. Names can tell about […]
The 5 Question Vacation Rental Marketing Plan
All good marketing has a plan behind it. But you know that already—that’s why you’re here! So how can you create a vacation rental marketing plan that builds your business and lands you guests? We’ve created a list of five questions that will help you get started. Set aside some time to answer them. Then […]
Hotel Paradox: Keywords for Vacation Rental/Travel Branding
Last week, I taught workshops on copywriting for VR Mastered, the vacation rental “bootcamp” organized by industry powerhouses Alanna Schroeder and Tyann Marcink. One of the topics I covered in my talk was keywords. And as I explained, there are two ways of looking at keywords: the left-brain way and the right-brain way. As you’ve probably […]
B&B Marketing: 5 Steps You Can Take Today
B&B marketing is a tricky business. You don’t want to appear sterile and impersonal, like the dime-a-dozen chains that are the same no matter where you go. But at the same time, you need to be professional to convince potential guests that they’re in good hands. And on top of all that, you want to […]
5 Vacation Rental Marketing Goals For Your Slow Season
Turnovers, tricky guests, unexpected crises…we know there’s plenty of chaos to keep you busy during peak season. Even the most put-together hosts and managers can feel like they barely have time to breathe, let alone take on marketing projects. What are you, a magician?! Though it’s stressful to watch your revenue trend downwards during slow […]
Want to Create Better Marketing? Get to Know Your Guests.
From your inbox to your social media feeds, there are a lot of companies out there competing for your attention. In all that noise, you may often feel like you’re wading past ads and content that you have no interest in. But have you ever had the experience of opening a newsletter, or seeing a […]
The Property Manager Roadmap for Becoming a Destination Expert
Amy Hinote of VRM Intel recently published an editorial that’s lighting up the vacation rental world. In it, she discusses the top of the funnel—the way in which guests begin the booking process—and if that “intro” to vacation rentals is open to anyone but OTAs. Even when guests book directly, do they do so after finding the […]
The Guest Hook of the Future
In the coming weeks, you might notice some big changes on our website and in our service offerings. Guest Hook is excited to announce that we’re expanding and growing. Since our inception as the web’s first vacation rental-specific copywriting agency, we’ve had the pleasure of working with forward-thinking homeowners and property managers to create thoughtful […]
6 Ways to Advertise A Vacation Rental to One that Got Away
Second chances aren’t just lucky—they’re a crucial part of landing bookings. For a majority of guests, the booking process is not straightforward. In fact, the average traveler visits 38 sites before making a decision. That’s a lot of daydreaming, internet surfing, and, unfortunately, forgetting. You don’t want to be among the businesses that slip from the […]
