The Anatomy of an Awesome Vacation Rental Newsletter
Vacation rental newsletters: worth doing, but only if you do them right. Send out a shoddy newsletter, and there might be consequences. Best case scenario, it goes ignored, or attracts a few readers (if you’re lucky). Worst case scenario, your readers view you as spammy or unhelpful, make a beeline for the “unsubscribe” button, and […]
2018: The Year of Laser Focus for Vacation Rental Marketing
From genealogy getaways to spiritual escapes, you’ll find a common thread through 2018’s predicted travel trends: they’re all about achieving something. In the above examples, it’s a deeper understanding of familial background and origin. Or self-discovery and a sense of peace. Regardless of what travelers are setting out to achieve, the vacation rentalists that will succeed the most […]
Mapping Your Content for the 4 Stages of Vacation
This post is part two of a two-post series on vacation rental content that reaches guests throughout their entire booking journey. In our first post, we laid the foundation for a multi-step content marketing strategy. In this post, we’ll offer actionable ways to engage with guests at every step. In preparation for the busiest booking season […]
Creating Vacation Rental Content for Every Step of the Guest Journey
This post is part one of a two-post series on vacation rental content that reaches guests throughout their entire booking journey. In this post, we lay the foundation for a multi-step content marketing strategy. In part two, we focus on the four stages of vacation, and offer actionable ways to engage with guests at every step. […]
The Copy & Content Playbook for Off-Season Bookings
Changing leaves, brisk temperatures…and dwindling bookings. Fall can be lovely, but not if it leaves your vacation rental business in a panic. In order to maximize your off season, you need to have a plan—and it needs to include a strategy for your copy and content. We’ve compiled our tips for using your copy and […]
The 4 Factors for Planning a Killer Vacation Rental Blog Calendar
No buts about it: building your blog calendar can be daunting. And time-consuming. And a lot of hard work. But it’s also rewarding—there’s no satisfaction quite like watching your strategic thinking and content reel in new guests. The good news: knowing what to consider when planning is half the battle. Read on for a breakdown […]
This One Thing is Your Vacation Rental Content Marketing Superpower
It’s not your mega marketing budget, your luxurious interior design, or your fancy amenities (though those things are nice, too). It’s your local expertise. And here’s why—to book guests, you need to convince them of two things: Your destination is worth visiting. Your rental is the best place (for them) to enjoy your destination. In this […]
The Key 3 of VR Branding: Leverage Your Location Identity
In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. It goes without saying that your […]
The Key 3 of Vacation Rental Branding: Defining Your Host Approach
In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. Your brand starts with you. More specifically, […]
What Airbnb’s New Look Means for Your Vacation Rental Copy
From announcing new policies to launching Trips, a new product that will let travelers book experiences with locals, there have been a lot of changes happening at Airbnb. Amidst these developments, the vacation rental giant is testing and unveiling website design updates. With a new minimalistic look, the Airbnb website is shifting the focus from some elements and magnifying […]
