The Goldilocks Challenge for Vacation Rental Listing Descriptions
Nobody knows or cares more about your vacation rental than you do, and that’s great news for your guests. But having a deep connection to your property can make it tough for you to know what to include in – and what to leave out of – your vacation rental listing description. That’s why we’re encouraging vacation rental […]
Why Copywriting Matters in the Vacation Rental Industry
As a vacation rental owner or manager, you’re destined to write many words about your rental (and your rental’s town or city) in the coming months or – depending on your goals – years. Even if you keep your marketing efforts light, you will at the very least exchange emails with guests, respond to guest […]
Why Most Unique Selling Points Aren’t Actually Unique
For your vacation rental to stand out, it must have a standout feature. But many times when owners and property managers identify a unique selling point for a rental, it isn’t really so unique after all. Many homeowners in the Disney area, for example, market their swimming pool, their proximity to Disney World, and their […]
