How Guest Personas Can Solve Your Vacation Rental Content Marketing Woes

2017-07-13T13:30:34+00:00 By |Branding|

If you’re reading this post, your vacation rental content marketing strategy may not be going as planned. Maybe nobody’s reading. Or maybe you have some readers, but not the ones you hoped for. Or maybe you have plenty of eyes on your content, but they’re not converting into bookings. The concept behind content marketing is simple: offer readers useful information, and they’ll reward you with their business. And it works: content marketing’s conversion rates are nearly six times those of traditional marketing. Content marketing is a great tool to have in your arsenal when you’re looking to increase bookings, attract [...]

The Key 3 of Vacation Rental Branding: Making Your Brand Work for You

2017-05-04T14:00:00+00:00 By |Branding|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. In the past month, we’ve asked you questions about everything from your personality to your design choices in order to establish the three key cornerstones of your brand. We’ve also taken you on a journey with Layla and Mark—fictitious owners of cottages in Newport, Rhode [...]

The Key 3 of Vacation Rental Branding: Expressing Your Property Personality

2017-05-04T14:37:20+00:00 By |Branding|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. We’ve talked about you, the host. We’ve talked about location. Finally, let’s talk about what your guests are actually booking—the space. The homes you choose, and the way you appoint them, say a lot about your values. It’s your mission to reflect those same values [...]

The Key 3 of Vacation Rental Branding: Leveraging Your Location Identity

2017-05-04T14:35:17+00:00 By |Branding, Uncategorized|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. It goes without saying that your destination will have an impact on your brand. (You won’t have much luck convincing guests to book a ski cabin in Cancun, for example.) But one common mistake among vacation rental owners and managers is relying on the location [...]

The Key 3 of Vacation Rental Branding: Defining Your Host Approach

2017-05-04T14:33:33+00:00 By |Branding, Uncategorized|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests.   Your brand starts with you. More specifically, your brand starts with the relationship you’ve created with your guests. Even if you’ve only been hosting for a short amount of time, you should already know a little bit about your approach to hosting and what [...]

The Key 3: Building Your Vacation Rental Brand from What You’ve Got

2017-05-04T14:30:11+00:00 By |Branding|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. So, let’s talk branding for vacation rentals. As the industry grows and changes (100% growth since 2014!), we hear a lot about the importance of branding. But what exactly is a brand? (Hint: it’s more than just your rental company’s logo.) Laying the groundwork for [...]