The Key 3 of VR Branding: Express Your Property Personality

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. We’ve talked about you, the host. We’ve […]

The Key 3 of VR Branding: Leverage Your Location Identity

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. It goes without saying that your […]

The Key 3 of Vacation Rental Branding: Defining Your Host Approach

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. Your brand starts with you. More specifically, […]

Dinosaur or Millennial – Who is the Modern Vacation Rental Guest?

It seems every time I fire up my inbox, there’s a blog post or discussion about attracting millennials to your vacation rental. What is it about these modern super-humans, born somewhere between 1982 and 2000, that attracts so much discussion? In part, the fascination is because they came of age with the Internet—or, in some cases, […]