This One Thing is Your Vacation Rental Content Marketing Superpower

2017-07-31T16:17:09+00:00 By |Uncategorized|

It’s not your mega marketing budget, your luxurious interior design, or your fancy amenities (though those things are nice, too). It’s your local expertise. And here’s why—to book guests, you need to convince them of two things: Your destination is worth visiting. Your rental is the best place (for them) to enjoy your destination. In this post, we’ll look at three reasons why your local expertise is your vacation rental content marketing superpower—and useful content that you can channel it to create. It sells your destination. Prospective guests are already decided on a destination. They’re just looking for a place [...]

How Guest Personas Can Solve Your Vacation Rental Content Marketing Woes

2017-07-13T13:30:34+00:00 By |Branding|

If you’re reading this post, your vacation rental content marketing strategy may not be going as planned. Maybe nobody’s reading. Or maybe you have some readers, but not the ones you hoped for. Or maybe you have plenty of eyes on your content, but they’re not converting into bookings. The concept behind content marketing is simple: offer readers useful information, and they’ll reward you with their business. And it works: content marketing’s conversion rates are nearly six times those of traditional marketing. Content marketing is a great tool to have in your arsenal when you’re looking to increase bookings, attract [...]

The Key 3 of Vacation Rental Branding: Making Your Brand Work for You

2017-05-04T14:00:00+00:00 By |Branding|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. In the past month, we’ve asked you questions about everything from your personality to your design choices in order to establish the three key cornerstones of your brand. We’ve also taken you on a journey with Layla and Mark—fictitious owners of cottages in Newport, Rhode [...]

The Key 3 of Vacation Rental Branding: Expressing Your Property Personality

2017-05-04T14:37:20+00:00 By |Branding|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. We’ve talked about you, the host. We’ve talked about location. Finally, let’s talk about what your guests are actually booking—the space. The homes you choose, and the way you appoint them, say a lot about your values. It’s your mission to reflect those same values [...]

The Key 3 of Vacation Rental Branding: Leveraging Your Location Identity

2017-05-04T14:35:17+00:00 By |Branding, Uncategorized|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. It goes without saying that your destination will have an impact on your brand. (You won’t have much luck convincing guests to book a ski cabin in Cancun, for example.) But one common mistake among vacation rental owners and managers is relying on the location [...]

The Key 3 of Vacation Rental Branding: Defining Your Host Approach

2017-05-04T14:33:33+00:00 By |Branding, Uncategorized|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests.   Your brand starts with you. More specifically, your brand starts with the relationship you’ve created with your guests. Even if you’ve only been hosting for a short amount of time, you should already know a little bit about your approach to hosting and what [...]

The Key 3: Building Your Vacation Rental Brand from What You’ve Got

2017-05-04T14:30:11+00:00 By |Branding|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. So, let’s talk branding for vacation rentals. As the industry grows and changes (100% growth since 2014!), we hear a lot about the importance of branding. But what exactly is a brand? (Hint: it’s more than just your rental company’s logo.) Laying the groundwork for [...]

5 Spring Cleaning Strategies for Your Vacation Rental Copy

2017-03-24T18:23:47+00:00 By |Copywriting Tips, Uncategorized|

Break out the mops and brooms—but don’t forget your laptop. Spring is also the perfect time to re-evaluate (and reinvigorate) your marketing efforts before peak season hits. So once you’ve scrubbed your floors, flipped your mattresses and steam-cleaned the drapes, set aside some time for giving your listing description and website content some TLC, too. Here’s how. First decide if you need a deep cleaning. The old saying holds true—if it ain’t broke, don’t fix it. If your website and listing are easy to skim and enjoyable to read, and you’re happy with the state of your booking calendar, [...]

How Our Weekend in the Finger Lakes Reminded Us About the Power of Copywriting

2017-01-26T18:24:41+00:00 By |Uncategorized|

At Guest Hook, we write about vacation rentals around the world – many times without ever setting foot inside them. But when our client KC of Classic Country Vacation Homes in Ithaca invited us to stay at one of her places, we started packing our bags. With Jessica located in Pittsburgh and Amanda at the Jersey Shore, it was the perfect weekend getaway for both of us. We chose Shangri-Lodge, a beautiful home that pairs mid-century modern design with mountain lodge warmth and is tucked on 14 acres of land in Ithaca. We both arrived late Friday night, unsure [...]