The Key 3 of Vacation Rental Branding: Making Your Brand Work for You
In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. In the past month, we’ve asked […]
Does Social Media Drive Direct Bookings For Your Vacation Rental?
Does Social Media Drive Direct Bookings For Your Vacation Rental? Social Media and Direct Bookings: The Real Scoop For vacation rentalists trying to get more direct bookings—i.e. reservations made on their own biz website, rather than a third-party booking platform like Airbnb or Vrbo—there are some obvious first steps to take. Create a great, intuitive, […]
What’s In a Name? Choosing a Name for Your Vacation Rental
Picking a name is key for branding your property. Bonus listening: check out our podcast episode on naming your vacation rental property featuring “Hello, My Name Is Awesome” takeaways below. We spend hours pouring over names for our kids, and even our pets, because we know that a name is important. Names can tell about […]
Making Your Vacation Rental Business #BookDirect Ready
It’s the inaugural Guest Education Day, a day for property managers to band together and educate travelers about the perks of booking direct on a property manager’s website. At Guest Hook, we’re excited to watch PMs and other VR pros find new ways to diversify away from listing sites and take greater control of their business […]
4 Vacation Rental Websites Creating Killer Content
Guest Hook just returned from the “conference circuit”—the VRMA in New Orleans and the last HomeAway Summit of the year, in Austin. Along with finally meeting good friends in person, we’re feeling super-energized and pensive (in a good way). At these events, we listened to many owners and property managers explain their struggles with creating good vacation […]
How Guest Personas Can Solve Your Vacation Rental Content Marketing Woes
If you’re reading this post, your vacation rental content marketing strategy may not be going as planned. Maybe nobody’s reading. Or maybe you have some readers, but not the ones you hoped for. Or maybe you have plenty of eyes on your content, but they’re not converting into bookings. The concept behind content marketing is […]
The Key 3 of Vacation Rental Branding
In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. So, let’s talk branding for vacation rentals. […]
The Key 3 of Vacation Rental Branding: Expressing Your Property Personality
In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. We’ve talked about you, the host. We’ve […]
The Key 3 of Vacation Rental Branding: Leveraging Your Location Identity
In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. It goes without saying that your […]
The Key 3 of Vacation Rental Branding: Defining Your Host Approach
In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. Your brand starts with you. More specifically, […]
