The Copy & Content Playbook for Off-Season Bookings
Changing leaves, brisk temperatures…and dwindling bookings. Fall can be lovely, but not if it leaves your vacation rental business in a panic. In order to maximize your off season, you need to have a [...]
The 4 Factors for Planning a Killer Vacation Rental Blog Calendar
No buts about it: building your blog calendar can be daunting. And time-consuming. And a lot of hard work. But it’s also rewarding—there’s no satisfaction quite like watching your strategic thinking and content [...]
What’s the Secret to the Perfect Vacation Rental Blog Post?
As content geeks, Guest Hook loves Moz’s Whiteboard Friday. (If you haven’t checked it out, you should.) Recently, Whiteboard Friday addressed two questions that often come up with our clients: What’s the ideal blog post [...]
Targeting Events with Your Vacation Rental Property Description
Sometimes, vacation is about more than just getting away. Maybe your guests are attending a festival, planning a celebration, or catching a rare natural phenomenon (eclipse, anyone?). To cash in on this specialized market, your [...]
This One Thing is Your Vacation Rental Content Marketing Superpower
It’s not your mega marketing budget, your luxurious interior design, or your fancy amenities (though those things are nice, too). It’s your local expertise. And here’s why—to book guests, you need to convince them of [...]
How Guest Personas Can Solve Your Vacation Rental Content Marketing Woes
If you’re reading this post, your vacation rental content marketing strategy may not be going as planned. Maybe nobody’s reading. Or maybe you have some readers, but not the ones you hoped for. Or maybe [...]