How Guest Personas Can Solve Your Vacation Rental Content Marketing Woes
If you’re reading this post, your vacation rental content marketing strategy may not be going as planned. Maybe nobody’s reading. Or maybe you have some readers, but not the ones you hoped for. Or maybe [...]
Five Strategies for Naming Your Vacation Rental
What can help your word-of-mouth reputation, convey your key selling points in split seconds, and make your property more memorable when it comes time for guests to book? A name—or, more specifically—a great name. [...]
Don’t Say Cheap: How to Appeal to Budget-Conscious Guests
One of the things we love most about the vacation rental industry is just how diverse it is. It’s not a market full of just high-end ski chalets and $1,000/night mansions. There are also sweet [...]
Laying Down the Law: Writing House Rules that Guests Read
Nobody likes to be the bad guy. Doling out a list of regulations is not the most rewarding part of owning or managing a vacation rental, but it’s a necessary one. And even after you’ve [...]
Why Stories Matter: Five Takeaways from Vacation Rental Success Summit 2017
At Guest Hook, we’re big fans of the Vacation Rental Success Summit. And not just because its organizers, Heather and Mike Bayer, are great people (though they most definitely are). We get excited [...]
The Key 3 of Vacation Rental Branding: Making Your Brand Work for You
In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s [...]