What’s the Secret to the Perfect Vacation Rental Blog Post?
As content geeks, Guest Hook loves Moz’s Whiteboard Friday. (If you haven’t checked it out, you should.) Recently, Whiteboard Friday addressed two questions that often come up with our clients: What’s the ideal blog post [...]
Targeting Events with Your Vacation Rental Property Description
Sometimes, vacation is about more than just getting away. Maybe your guests are attending a festival, planning a celebration, or catching a rare natural phenomenon (eclipse, anyone?). To cash in on this specialized market, your [...]
This One Thing is Your Vacation Rental Content Marketing Superpower
It’s not your mega marketing budget, your luxurious interior design, or your fancy amenities (though those things are nice, too). It’s your local expertise. And here’s why—to book guests, you need to convince them of [...]
How Guest Personas Can Solve Your Vacation Rental Content Marketing Woes
If you’re reading this post, your vacation rental content marketing strategy may not be going as planned. Maybe nobody’s reading. Or maybe you have some readers, but not the ones you hoped for. Or maybe [...]
Five Strategies for Naming Your Vacation Rental
What can help your word-of-mouth reputation, convey your key selling points in split seconds, and make your property more memorable when it comes time for guests to book? A name—or, more specifically—a great name. [...]
Don’t Say Cheap: How to Appeal to Budget-Conscious Guests
One of the things we love most about the vacation rental industry is just how diverse it is. It’s not a market full of just high-end ski chalets and $1,000/night mansions. There are also sweet [...]