Best Airbnb Descriptions
To Drive More Bookings

Written By: Conrad
Last Updated: September 1, 2023

Vivenda Via Boa

This was a Guest Hook description, for this property we wanted to highlight the unique updates made to the listing + the awesome location.

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What You’ll Love

  • Total and complete renovation between 2020-2021. Everything is brand-new
  • Upscale contemporary decor
  • Gourmet, fully-equipped kitchen, including stainless steel appliances, Nespresso and French press 
  • Beach access just one block away
  • Peaceful cul-de-sac location
  • Private outdoor space with Solo Stove
  • Deck with lounge, dining area and yoga space
  • Remote work station with WiFi
  • Casper mattresses in all bedrooms
  • Allergy sensitive with no down, feathers, carpet and Blueair purifier in primary bedroom

Our Manzanita Beach House Renovated from the Ground Up

After a year-long restoration project, we are thrilled to present Vivenda Vida Boa. Translating to The Good Life House in Portuguese, every inch of this property has been lovingly and thoughtfully restored to present an experience of upscale casual elegance.

About Vivenda Via Boa

Opting for a clean and uncluttered energy, you’ll find this property equipped for the most discerning guests. A fully stocked, gourmet kitchen awaits with features including both a Nespresso and a French press for the coffee connoisseurs in your group. 

The living space displays the works of local artisans to complement a contemporary decor with a hint of mid-century style. Colors are serene and neutral and comfort is the standard. Wall-to-wall windows flood the space with natural light. 

With three bedrooms and 2 full baths, there’s space to comfortably accommodate 6 people. The primary bedroom is on the second level and features a king bed, an ensuite bath and remote workstation along with the main living area and a powder room.

On the first level, the second bedroom offers a king and the third a queen. These two bedrooms share the large hall bath. Memory-foam Casper mattresses are featured on each of the three beds.

In an effort to accommodate our most sensitive guests, we have opted to create an allergen-free environment. This means there are no feathers, down, or carpeting in our home and a Blueair purifier in the primary bedroom. 

The outdoor amenities are just as spectacular, with a large deck offering both a lounge and dining area. There’s even a space for your yoga practice. The sunny backyard features a Solo Stove, perfect for an evening of stargazing and a glass of wine.

Getting to Know Manzanita

Conveniently located to many of the area’s natural amenities, you’re literally steps from the ocean, and just a short walk to town or the state park, with its many recreation opportunities. Golf is one block away. 

The town of Manzanita is an artist’s paradise, dotted with art galleries, boutiques, spas, and restaurants. Craft beer, cocktails, and farm-to-table cuisine are the norm. 

Manzanita’s 7-mile long beach serves as the backdrop for the Neahkahnie Mountain and the Coast Range. Nature lovers flock here, in equal parts landlubbers and seapeople. You’ll find all manner of explorers, from hikers to surfers, and everything in-between. 

Located right on the Oregon Coast Highway, Manzanita has long been considered one of the tiny treasures of the region. With a year-round population hovering somewhere around the 600 mark, Manzanita is located between Seaside and Tillamook, and yet a world apart with its quiet and charming vibe. 

Catchy Humor in Charleston

But with such a unique accommodation comes equally unique challenges. Like seasickness and not-your-average toilets. This host tackles any question a potential guest might have with grace and humor. Our favorite snippet is when he explains whether guests will feel rocking on the boat by saying:

“There is still a small amount of wave action and you’ll feel a slight rock from time-to-time, mostly from boats passing by who don’t respect the no wake zone (feel free to yell at them & shake your fist while doing so).”



  • Let your enthusiasm show! Guests love hosts that love their rentals
  • If you have to lay down the law and explain the Airbnb house rules, do so with humor
  • Determine a key attribute of your ideal guests (adventurous, relaxed, etc.) and speak to it in your headline
  • Avoid unhappy guests by talking about your flaws upfront

The Elk Mountain Lodge

This was a Guest Hook description, we wanted to update this after the homeowner moved away from a big-box national property manager and started to manage it on their own.

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Start your next adventure and step into The Elk Mountain Lodge, our picturesque 3-bedroom cabin in the rolling landscape of Red Lodge, where you’ll be greeted with incredible views through floor-to-ceiling windows. Our carefully designed mountain retreat is the quintessential outdoor getaway, central to many of the adventures found under Montana’s expansive skies. Perfect for family fun, couples’ ski retreats, visits to Yellowstone (less than two hours out), and other activities for up to 8 guests!

The Surroundings

Located on 2 acres of the gorgeous hillside, you’ll have plenty of space for sprawling out and enjoying the fresh mountain air in privacy. Get ready to take in clear night skies full of brilliant constellations from the back-patio hot tub— whether it’s a cold winter night or a fresh summer evening.

The Amenities

The Elk Mountain Lodge is fully equipped to be your home-away-from-home. The kitchen is furnished with stainless steel appliances, tile countertops, and of course, all you need for coffee each morning! Enjoy your meals together around the dining room table, or take it to the back patio for an epic barbecue.

After hiking through Yellowstone or skiing down a mountain, decamp to the family room for a movie night. This comfy space includes a flatscreen TV with streaming access and live TV via Youtube TV and WiFi. (A note about WiFi: because our area has only satellite internet, you’ll need to be aware of multiple devices. After all, we are in rural Montana!). 

Or pour some hot cocoa and gather around the Great Room’s gas fireplace, looking out the windows at the expansive landscape. It’s especially idyllic when snow is falling softly! Montana is where rolling plains meet the Rocky Mountains, and we tried to capture that in our decor, using classic rustic details and Western flourishes to complement the panoramic views from each window. 

Bedrooms include a master with a king bed and two queen bedrooms (for a total of three). Sleep two more on the queen sleeper sofa in the den, which has its own door for extra privacy. With two full bathrooms and one half-bath, there is plenty of space for everyone to keep up with daily routines before hitting the slopes or taking a trip into Red Lodge. 

Heading Into Town

While Elk Mountain Lodge feels just the right amount of secluded, you’re still only 3 miles away from town. Red Lodge Mountain is only 4.6 miles out and is home to many outdoor adventures like fishing, whitewater rafting, and horseback riding. While you’re here, be sure to check out some fantastic hiking trails, including Silver Run, Lake Fork, Glacier Lake Trailhead, Beartooth All American Road, and more. 

If you’re visiting during the summer, the golfing is fantastic, with Red Lodge Mountain Golf Course just a short drive away. Red Lodge also has plenty of options for dining, bar-hopping, and quaint coffee shops—it really is the quintessential mountain town. And Elk Mountain Lodge is the ideal home base for exploring the vast beauty of this special place! We hope to see you soon.

Specific, sweet, and sets the scene on the coast of California

You know what you’re getting the moment this charming escape in the woods pops up in your search results, because the title tells you right away: “Whiskey Hollow, Cozy A-Frame Cabin in the Redwoods”. To-the-point, but at the same time ultra-descriptive, this title makes a great first impression and sets the scene for your stay.

The listing of this great Airbnb is just as informative. The description tells you how you can spend your getaway (“Snuggle up in the comfy queen bed in the loft, luxuriate in the oversized bathtub with candles, and cozy up in front of the wood fireplace”) and focuses on what an Airbnb guest would want to know about the property (“Felton offers two nearby markets: Wild Roots and Safeway”; “During the summer, we have a window air conditioning unit.”)

The extra details (“During your visit, please feel free to enjoy the television, board games, books, popcorn, coffee and tea”; “If you are bringing the little ones, let us know–we will set out the bins of Legos and trains!”) go a long way to convince guests this is the right place for them.

Even the photo captions provide rich and specific details (“Cozy living room with fireplace and a gorgeous view of the redwoods.”; “Roomy and fully outfitted kitchen with a brand-new gas range and dishwasher.”)


  • Focus on the details that are most important to your ideal guests
  • Use the headline (and beginning of your introduction) to set a scene
  • Be specific (not trees, but redwoods. not just bath, but oversized bathtub with candles)
  • Don’t forget about the captions! Carry over parts of your description to the captions or highlight features like Wi-Fi, Netflix, swimming pool or outdoor space

The Pearl in Gulf Shores

This was a Guest Hook description: The Pearl is a unique property in their portfolio that can be rented entirely OR also as a duplex, with stunning gulf front views.

Read The Description

The search for the perfect Gulf Shores beach house is over—you’ve found your Pearl! What makes The Pearl so special? First, there are the stunning Gulf-front views, vacation-ready layout for up to 38 guests (including elevator access to all four floors) and heated private pool. Then there’s the central location near the best shopping, dining and beaches in Gulf Shores, including the pristine sands stretching before you in your own backyard.

And last but not least, there’s the Southern hospitality: our team is dedicated to providing you the best above-and-beyond service on Alabama’s Gulf Coast! We live locally, and have been providing unforgettable vacations here since 2008. 

Amenities You’ll Love

  • Steps away from the beach with a private boardwalk over the dunes
  • Accommodates up to 38 guests
  • Multiple private balconies, including 7 Gulf-front Master balconies and 2 North-facing balconies with views of Little Lagoon
  • 12 bedrooms
  • 11 full bathrooms + 1 half bath
  • Elevator to service all 4 stories of the house
  • Custom, heated concrete pool (dimensions 26ft. x 13ft.)
  • High-end finishings throughout
  • Built-in stainless steel gas grill 
  • Giant kitchen fully equipped with extra appliances
    • 3 refrigerators
    • 3 dishwashers
    • Multiple cooktops and 4 ovens
    • KitchenAid undercounter ice maker
  • Huge dining space with 3 custom-made tables that sit 12 people each (36 total!) 
  • Multiple Smart TVs throughout the house
  • WiFi boosters for each floor for excellent high speed internet
  • 2 Sets of full-sized washer/dryers (located on the middle and top floors)
  • Private, waterfront, custom gunite swimming pool (option to heat for $35/day)
  • Parking spaces for all guests
  • Unobstructed panoramic views of the beach and to the East and West for miles
  • Proximity to shopping, the boating marina, and tons of beach activities

Get ready to sink your toes into soft sands and feel the Gulf breeze on your sun-kissed skin. When you’ve fully soaked in Mother Nature’s splendor, retreat back into your air-conditioned palace on the beach and take in the magnificent views to the east and west in total, cool comfort. 

Sip an icy sunset drink on one of many private balconies suspended over the Gulf. Then, after eating dinner with your favorite people, go for an evening swim under the stars in your private pool or settle in for a movie night in the living area. 

Bedrooms + Bathrooms 

First Floor (sleeps up to 6):

  • Southwest master bedroom with king sized bed and private en-suite bathroom.
  • Northwest bedroom with 2 king sized beds and private en-suite bathroom.

Second Floor (sleeps up to 16):

  • 4 Gulf-front master bedrooms with private balconies and bathrooms
  • 2 north-side rooms with 2 king sized beds per room + private en-suite bathrooms
  • Media/sitting area with flat screen TV on second floor

Third Floor (sleeps up to 16):

  • 2 Gulf-front master bedrooms with private balconies and bathrooms.
  • 2 north-side bedrooms with custom-made queen-over-queen bunk beds and twin XL-over-twin XL bunk beds (sleeps up to 8) + private bathrooms for each bedroom.
  • Additional TV lounge area for the top-floor + wet bar

With its crisp, classic interiors and roomy layout, our beach house is perfect for multi-family vacations and memorable group reunions. Renters must be over 27 years of age (no spring breakers or other student groups permitted). No wire transfers.

The Living Space

Enter a spacious Great Room with plush seating, a 75” Smart TV, high ceilings, and massive windows to fully immerse you in your Gulf-front experience. The nearby dining area features three 12-foot dining tables, so no one will be left out of the group feast.  Another Smart TV (65”) in the dining area is great for slideshows or presentations (or watching the game while you eat). 

Mix a cocktail at the wet bar and toast to the paradise that is beach life. With plenty of seating throughout, everyone can spend time together and find time to themselves. 

Kitchen Amenities

The Pearl is fully equipped and stocked to be your culinary home away from home… if your home had 3 of everything, that is. Yep, we have 3 fridges, 3 dishwashers, and multiple cooktops and ovens, all in modern stainless steel. You’ll also find granite countertops, and all the essentials for your morning coffee. Gather around the banquet-style dining tables and take in Gulf views to beat any restaurant. No reservations required! 

The Pearl also has a gas grill out on the deck—perfect for post-beach burgers! You won’t even have to worry about refilling the propane; we’ve taken care of every detail of your experience here. 

Things To Do Nearby

This centrally located Gulf Shores escape puts you right in the center of everything. Outdoor activities (other than the beach, of course!) range from low-key pursuits like golf and kayaking, to adrenaline-pumping adventures like ziplining over the dunes, Wildlife-lovers will be in heaven here, with birdwatching at the Bon Secour National Wildlife Refuge, dolphin-watching cruises, and The Alabama Gulf Coast Zoo. Visitors love Gulf State Park for its beaches, trails, and pier. And that’s just the beginning! 

The Location

“The Pearl” is located at 2625 West Beach Blvd Gulf Shores AL 36542

Important Information

  • Renters must be over 27 years of age. Wire transfers are not permitted. 
  • Sorry, NO college students or Spring Break groups.
  • Linens are included on all beds, but please bring your own beach towels.
  • Amenities include free WIFI, cable, and a fully equipped kitchen.
  • Guests receive a “starter pack” of laundry detergent, dishwashing detergent, one trash bag per trash can, and a travel-sized shampoo, conditioner and soap per bathroom.

Welcoming in Amsterdam

First and foremost, the voice here is so welcoming and engaging. It’s written in first-person POV, which we always advise. The opening description from this Superhost pulls you right in and makes you feel like you’re already there (“The Historic Canal Suites will have you surrounded by the most iconic Amsterdam sights when you’re out and about in the neighborhood, and steeped in rich Dutch culture when you’re relaxing in your suite built for luxury.”)

Meanwhile, this great Airbnb listing also clearly and concisely explains the home’s selling points right up front: “feature wall of windows complete with a windowsill built for sitting and sipping coffee” and “spacious bathroom that includes a walk-in rainshower with dual shower heads”. And it also puts big draws right there in the headline: “Luxurious Suite with Canal View in Heart of City.”

The listing description not only welcomes guests to the home, but welcomes them to Amsterdam and its culture. (“The building housing the suites is an authentic piece of Dutch history, built in 1637. Each suite is inspired by one of the great Dutch masters of the 17th century.”)


  • Be welcoming and inclusive
  • Showcase your personality
  • Clearly highlight your key selling points early and often and spotlight the guest experience
  • Make sure the expectation you’re setting matches the reality

Heavenly Sunset

Another stunning property in Orange Beach, this was another Guest Hook description that’s sharing all that’s great about this luxury property.

Read the Description

Welcome to “Heavenly Sunset,” a beachfront vacation rental that lives up to its name. This rental is one-half of a gorgeous Gulf-front property in Orange Beach, and it sits in the perfect spot to take in the sapphire waves, white sands, and golden sun of the Gulf. Not to mention the property’s excellent central location near everything you’d want to do in Orange Beach, Gulf Shores and Perdido Key, FL. It’s truly Heaven on Earth! 

Rent Heavenly Sunset and spread out in 5 bedrooms and 4 full bathrooms, with sleeping space for a total of 15 guests. Or, rent both Heavenly Sunset AND its identical neighbor, Heavenly Sunrise, to sleep 30 people. (If your vacation dates are already booked, check out Sunrise—its floor plan is exactly the same as Sunset!)

Sunset alone has 2,600 sq. ft. of space, plus three private, covered balconies. One balcony at the back of the house overlooks the pool, and two at the front face an expansive view of the Gulf and beach. 

A huge, sparkling swimming pool, with lounge chairs and a shaded pergola, is shared between Sunrise and Sunset.

Restaurants, shopping, family entertainment, and nature trails are all just a short drive from this ideally located property. Hwy. 59 in Gulf Shores is 3.9 miles to the west, and it’s only 2.5 miles to Orange Beach Blvd. to the east. 

Amenities You’ll Love

  • Gulf-front views of the beach 
  • Private balconies + patio space
  • Swimming pool (shared with adjoining property) 
  • Outdoor freshwater shower
  • 5 bedrooms + 4 bathrooms
  • Patio with charcoal grill under the house 
  • Porch with picnic bench and swing
  • Fully equipped kitchen
  • KitchenAid undercounter ice maker
  • Full-sized laundry room
  • Free WiFi throughout
  • Abundant covered parking + space for a boat trailer
  • Proximity to shopping, the boating marina, and tons of beach activities

A welcoming, open floor plan makes it easy for your group to spend time together AND find quiet moments to yourself. Professional interior design and all-new appliances and furnishings make Heavenly Sunset the perfect setting for your next family vacation, corporate retreat, or romantic couples’ getaway.

Bedrooms and Bathrooms

This side of the property accommodates up to 15 guests, with 5 bedrooms, 10 beds, and 4 bathrooms. 

First Floor

The ground floor bedroom has a king-sized bed and bathroom with a walk-in shower. Perfect for older guests, this bedroom suite allows access to all of the condo’s amenities without having to worry about the stairs! 

Second Floor

The second floor has 4 bedrooms—2 with plush king beds and 2 kid-friendly bunkrooms. 

One bedroom on this floor has a full-over-full bunk bed with a pull out twin trundle (sleeps up to 5). Another offers two twin cargo beds with pull out trundles (sleeps 4). These two bedrooms share a full-sized bathroom. 

Both king bedrooms (both with Gulf views!) feature their own private bathrooms. One bedroom showcases the Gulf view through big windows; the other bedroom has its own private, beachfront balcony where you can sip your morning coffee overlooking the water! 

The Living Spaces

The first floor features a roomy living area with a flat-screen TV, nap-worthy sofas and windows that fill the space with natural light. There is room here for everyone to lounge together in the A/C after a day at the beach! From here, access a covered, private balcony overlooking the Gulf and beach from comfy Adirondack chairs. 

Outside, the ground-level, covered patio is equipped with a picnic table and porch swing to enjoy the seabreeze while staying shaded from the sun. Here, you can also rinse off all the salt and sand in the freshwater outdoor shower. The big, sparkling pool is steps away, and is only shared with the neighboring property, Heavenly Sunrise. 

Kitchen and Dining

The kitchen is fully equipped and stocked, with all of the appliances and amenities you’d find at home, including a coffee maker and the double-door fridge with plenty of room for your vacation groceries. 

The dining area features an 8-person dining table—perfect for your group feasts. The adjacent kitchen island with 5 barstools makes a great “kids table.” And don’t forget the picnic table underneath the house on the patio!  

Things To Do Nearby

Time for adventures beyond your beach house? You have plenty of choices. From deep sea fishing, kayaking and parasailing over the water, to shopping, golfing, and nights on the town, there’s something for everyone in your group in vibrant Orange Beach. Name your favorite vacation activity, and you’ll likely find it here! 

The Location

“Heavenly Sunset” is located at 23314 Perdido Beach Blvd. Orange Beach AL 36561

Important Information

  • Renters must be over 27 years of age. Wire transfers are not permitted. 
  • Sorry, NO college students or Spring Break groups.
  • Linens are included on all beds, but please bring your own beach towels.
  • Amenities include free WIFI, cable, and a fully equipped kitchen.
  • Guests receive a “starter pack” of laundry detergent, dishwashing detergent, one trash bag per trash can, and a travel-sized shampoo, conditioner and soap per bathroom.

Persona-targeted in Melbourne.

We love this one for its clear sense of its intended guest persona: the experience-loving urban explorer. This is the kind of guest who appreciates well-chosen listing details like “directly opposite the State Library lawn, where students lounge in the sun, buskers entertain & many historic celebrations & demonstrations have occurred.” The description is simple, short and to the point.

This listing even directly calls out who it’s best for, a tactic we definitely recommend: “Particularly suitable for music lovers, with a guitar and a record player for guests to enjoy.”

Lastly, this host also speaks to her target guests’ sense of adventure by offering insider expertise and tours of the “hidden pockets of Melbourne” for her guests—though she’s also clear that this is “upon request,” so that more introverted guests will know their vacation won’t be interrupted by a well-meaning host. Smart!


  • Develop a guest Your Best Airbnb Description Yet persona to help guide your property description choices
  • Make mention of your insider knowledge (if you are the type of host to show guests around and/or give suggestions)
  • As you target a particular type of guest, be careful not to alienate other types
  • Keep it short and simple. If you can say it in a sentence, don’t write a paragraph. Bullet points can also be effective for organizing features simply and effectively

Your Best Airbnb Description Yet

Are you getting into Airbnb hosting and need a little help making your Airbnb description the best it can be? Guest Hook specializes in crafting gleaming listings that inform, intrigue, and set you apart from the crowd. Get yours today.

Each section has its own character limits: however overall length of a fully optimized description is in the 600 – 700 words in general. 

Airbnb recommends that you complete each and every section of your listing including each core section to maximize reach. 

With the newest update in Spring of 2022, Airbnb will crawl and analyze your keywords to place you into Categories using machine learning.

Take The Next Step

  1. Download our free Vacation Rental Marketing Blueprint and watch our FREE training on how to build an actionable, advanced marketing plan for your rental properties.
  2. If you want to learn more about how to generate more bookings, visit our blog and read our articles. 
  3. To get started working with us, visit our contact page, complete the form and schedule a call.
  4. If you’ve found this article helpful, please share it with your friends, team or other vacation rental owners/hosts!

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