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In our last post, we asked you to jot down your ideas for using social media to market your vacation rental. Now, it’s time to put those ideas to work to define the goal you want to achieve by using social media.
Think about what would work best for your rental. Do you want to show families how you host hassle-free visits to seashore resorts? Do you want the world to see your architecturally magnificent rental in a postcard-perfect landscape? Do you want to entice vacationers to ditch the pricy hotels in big cities and have a unique experience at your home instead?
Not all vacation marketing is the same – what works for a sprawling penthouse in Malibu might not be the same as what works for a cozy cottage in Nashville. In order to have success on social media, you have to first identify what your goal is for being social in the first place.
Think about which of the following purposes you’d like your social media to serve.
When you use social media page for your VR business, you can expect at least one part of its purpose to be customer service. Maintaining a two-way dialogue between you and your guests pays dividends for future business. That’s because it’s so public: if you remain responsive to your guests’ questions and concerns on social media, that dedication is viewable by other potential customers.
Let’s say an eager guest turns to your social channels to ask last-minute questions about accommodations right before his stay. By delivering a helpful response, you’re not only answering questions for that guest, you’re providing answers for any potential renters who visit your page. Plus, you’re demonstrating your level of care and dedication to all of your customers.
The most important part of providing top-notch customer service on social media? Monitor your comments. Set up email alerts so that you never miss the chance to say thanks for a raving review or, even more importantly, address negative comments.
Whether it’s a stunning view, a premier location or an unforgettable interior, there’s a reason why guests turn to your vacation rental for an escape from day-to-day life. Social media is the perfect platform to gain exposure for those key selling points.
We’ll dig into unique ways to use each platform later in the series. But before we do, ask yourself the following questions to determine what aspects of your vacation rental are worth talking about.
Using social media for your vacation rental isn’t just for fun – it’s profitable. Let’s think about how social media helps you create leads.
Take a minute to think about how these three uses for social media could help benefit your rental. In our next 2 posts, we’ll hear from 2 successful vacation rental owners who have used social media to multiply their leads and gain bookings: Thibault Masson and Nancy McAleer.
Need help with your social media for your vacation rental? We can help, get in touch with us today.
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