Airbnb has just launched a brand-new version of Airbnb Categories alongside new versions of AirCover (insurance) and Split Stays.
Airbnb Categories are a way to “help guests easily explore the world of Airbnb—and discover places they wouldn’t have known to search for” according to Airbnb’s newest press release.
Airbnb CEO Brian Chesky claimed that categories is the biggest change that Airbnb has made for Airbnb hosts in almost a decade.
What does it mean for hosts and property managers? And how can your listing get placed into the proper category? What new features are present in search now with new Airbnb Categories? Let’s dive in:
Airbnb at launch has a grand total of 50+ categories, spanning from simple (Beach) to very unique (Creative spaces). The smallest category, Creative spaces, has just 900 properties at launch. The largest category (Beach) has over 900,000 listings.
Airbnb is marketing towards more unique homes, some one-of-a-kind vacation rental style properties while others are in more urban environments.
Some categories are only in limited geographies.
Here’s the full list of categories at launch in May of 2022:
Details on how to get listed inside of each category are still coming in, but at launch, Airbnb has stated:
We evaluate listings on Airbnb by using machine learning to analyze titles, written descriptions, guest reviews, photo captions, and other data.Source: Airbnb 2022 Summer Release
Listings appearing in categories at launch all appear to have excellent quality photos, complete descriptions and the majority appear to be seasoned listings, many featuring hundreds of 5-star reviews.
Based on my view, many non-Superhost listings appear in categories: it’s clear that you do NOT need to be a Superhost to get listings categorized into a category.
According to Airbnb, it’s critical that your listing description, title and photo captions all are complete and have accurate information about the nature of your listing. If you haven’t yet, review each of these areas (we can help write a description for your property) and confirm that these areas of your listing are complete and accurate.