Making Your Vacation Rental Business #BookDirect Ready

2018-02-13T12:24:09-05:00By |Branding, SEO, Social Media, Trust, Uncategorized|

It’s the inaugural Guest Education Day, a day for property managers to band together and educate travelers about the perks of booking direct on a property manager’s website. At Guest Hook, we’re excited to watch PMs and other VR pros find new ways to diversify away from listing sites and take greater control of their business model! So, you have a bookings-enabled website for your property management company. How can you use it to really compete with the big listing sites and increase your direct bookings? In short, you have to get friendly—and get found. You have to leverage search engine [...]

What’s the Secret to the Perfect Vacation Rental Blog Post?

2018-09-17T15:20:04-04:00By |SEO|

As content geeks, Guest Hook loves Moz’s Whiteboard Friday. (If you haven’t checked it out, you should.) Recently, Whiteboard Friday addressed two questions that often come up with our clients: What’s the ideal vacation rental blog post length? And... How often should you publish new posts? Would you believe us if we said the answer to both questions is that it doesn’t really matter? As the Moz team points out, countless creative agencies and digital marketers have done their research on how many words and posts you need for a successful content marketing campaign. Thought leaders do have answers based on [...]

Vacation Rental SEO Part 1: Understanding the Basics

2016-12-17T09:38:33-05:00By |SEO|

Vacation Rental SEO: What's it all About? Aside from "Can you recommend a good web designer?", the most popular question Guest Hook gets is "Can you use keywords to improve my SEO?" In answer to that, we thought we'd put together this vacation rental SEO series to help vacation rental owners and managers navigate the choppy (and changing) waters of SEO. What's SEO all about, and how can good copywriting and content play a part? To add some extra weight and insight, we've brought some friends into this discussion...two vacation rental industry gurus with deep SEO know-how: Conrad O'Connell from 91 Digital, a digital marketing consultant, and David Angotti from [...]