How to Avoid Becoming a Vacation Rental Horror Story

2017-12-12T13:25:25-05:00By |Copywriting Tips|

Some vacation rentals can be downright scary—and we’re not talking about haunted houses. (Though an Airbnb contest last Halloween sent a couple “lucky” winners to spend a night at Dracula’s Castle in Transylvania. In 2015, Airbnb winners spent the night in the Parisian Catacombs.) Whether it’s creaky floorboards, nightmare neighbors, or—horror of horrors!—ultra-slow WiFi, flaws happen. It’s how you address them that counts. Or, you can just ignore them and become your guests’ vacation rental horror story... Like this one, told to us by a friend of Guest Hook, who rented “a lovely Arts & Crafts style home”: ...We [...]

Targeting Events with Your Vacation Rental Property Description

2017-08-24T16:31:08-04:00By |Copywriting Tips|

Sometimes, vacation is about more than just getting away. Maybe your guests are attending a festival, planning a celebration, or catching a rare natural phenomenon (eclipse, anyone?). To cash in on this specialized market, your vacation rental property description needs to do a little more work than usual. How can I use my vacation rental property description to gain special event bookings? Every special occasion is different, but knowing your audience and nailing down the right timing is key. In this blog post, we’ll consider those two strategies and how to use them to book guests traveling for everything from [...]

Five Strategies for Naming Your Vacation Rental

2017-06-29T16:38:15-04:00By |Copywriting Tips|

What can help your word-of-mouth reputation, convey your key selling points in split seconds, and make your property more memorable when it comes time for guests to book? A name—or, more specifically—a great name. Here are five strategies we recommend for creating one that does your property justice and convinces guests to commit. Highlight a unique feature. Does your property have a unique architectural or design feature that makes it memorable? A view that guests won’t soon forget? Is it in an offbeat location? You don’t need to special in every way. If you can find one truly interesting [...]

Don’t Say Cheap: How to Appeal to Budget-Conscious Guests

2017-06-07T20:34:32-04:00By |Copywriting Tips|

One of the things we love most about the vacation rental industry is just how diverse it is. It’s not a market full of just high-end ski chalets and $1,000/night mansions. There are also sweet beach cottages. Old school cabins with character. Even studio apartments that pack a punch. Some guests are looking for high-end luxury; others are looking to smartly budget their hard-earned dollars. If your rental appears to the latter, this post is for you. Budget-conscious guests are some of the savviest clients there are, and building trust with them is crucial to earning their bookings. Read on [...]

Laying Down the Law: Writing Airbnb House Rules that Guests Read

2019-01-09T17:12:44-05:00By |Copywriting Tips|

Nobody likes to be the bad guy. Doling out a list of regulations is not the most rewarding part of owning or managing a vacation rental, but it’s a necessary one. And even after you’ve set your house rules, it’s a crapshoot as to whether your guests will actually heed them. It goes without saying that to get guests to follow your rules, you need to make sure they read them. Let’s be honest: most guests’ eyes gloss over when they’re handed a list of things they’re not allowed to do. So how do you get guests to pay [...]

Copywriting for Vacation Rental Property Managers: 5 Reasons Why You Should Care

2018-02-08T16:36:26-05:00By |Copywriting Tips|

In just over 3 weeks, Guest Hook will be headed to Toronto for this year's Vacation Rental Success Summit. We can't wait to spend some time connecting and re-connecting with industry pros and vacation rental owners and managers. Guess what? If you haven't signed up to join us yet, you can register at a discount from today, Monday, April 17, until this Friday, April 21, using code GH200 for $200 off a single ticket or GH400 for $400 off a couple's ticket. We'll be presenting about copywriting for vacation rental managers. As a sneak peek at some of the pro tips we're offering, we're [...]

5 Spring Cleaning Strategies for Your Vacation Rental Copy

2017-03-24T18:23:47-04:00By |Copywriting Tips, Uncategorized|

Break out the mops and brooms—but don’t forget your laptop. Spring is also the perfect time to re-evaluate (and reinvigorate) your marketing efforts before peak season hits. So once you’ve scrubbed your floors, flipped your mattresses and steam-cleaned the drapes, set aside some time for giving your listing description and website content some TLC, too. Here’s how. First decide if you need a deep cleaning. The old saying holds true—if it ain’t broke, don’t fix it. If your website and listing are easy to skim and enjoyable to read, and you’re happy with the state of your booking calendar, [...]

How a $29/Night Airbnb in a Rough Neighborhood Became a Five-Star Sensation—And What You Can Learn From It

2017-03-25T12:08:47-04:00By |Copywriting Tips|

Natalie Vowell’s vacation rental in a rough St. Louis neighborhood has a grease-stained kitchen with a busted freezer and a buggy, overgrown yard. It also has a five-star rating on Airbnb. Home is Where the Hood Is, Natalie and her husband’s one-bedroom condo, went viral this month for its brutally honest listing description. At a dirt-cheap rate of $29 per night, we’re sure pricing has at least something to do with its success. But a quick look at the comments shows that guests aren’t just satisfied with their stays—they rave about them. (Their other property, Punk Rock Flop House, is similar in spirit [...]

It’s a Team Effort: Looking at the Relationship Between Web Copy and Typefaces

2017-03-09T16:13:39-05:00By |Copywriting Tips, Friends of Guest Hook|

At the risk of stating the obvious—there’s a lot that goes into creating a website for your vacation rental. But the best websites aren’t always the ones that are loaded with bells and whistles. They’re the ones where every element is harmonized. It’s easy to think about your web content with the copy-and-paste mindset: just get something written, and get it live. But if you truly want to win over guests, you’ll need to put more care into it then that. First, you need to craft well-written content that has something to offer for all relevant visitors to your [...]