Last week, I taught workshops on copywriting for VR Mastered, the vacation rental “bootcamp” organized by industry powerhouses Alanna Schroeder and Tyann Marcink. One of
What’s the best marketing strategy for vacation rentals? The question is straightforward, but the answer is… well, not. So much depends on individual factors—like the
B&B marketing is a tricky business. You don’t want to appear sterile and impersonal, like the dime-a-dozen chains that are the same no matter where
Turnovers, tricky guests, unexpected crises…we know there’s plenty of chaos to keep you busy during peak season. Even the most put-together hosts and managers can
From your inbox to your social media feeds, there are a lot of companies out there competing for your attention. In all that noise, you
Amy Hinote of VRM Intel recently published an editorial that’s lighting up the vacation rental world. In it, she discusses the top of the funnel—the way
In the coming weeks, you might notice some big changes on our website and in our service offerings. Guest Hook is excited to announce that
Second chances aren’t just lucky—they’re a crucial part of landing bookings. For a majority of guests, the booking process is not straightforward. In fact, the average
It’s the inaugural Guest Education Day, a day for property managers to band together and educate travelers about the perks of booking direct on a
Vacation rental newsletters: worth doing, but only if you do them right. Send out a shoddy newsletter, and there might be consequences. Best case scenario,
From genealogy getaways to spiritual escapes, you’ll find a common thread through 2018’s predicted travel trends: they’re all about achieving something. In the above examples, it’s
This post is part two of a two-post series on vacation rental content that reaches guests throughout their entire booking journey. In our first post,