Are the best Airbnb descriptions full of humor or emotional language? Descriptive and poetic, or short and to the point?
The answer is: it depends! On the host, on the home, on the location, and on the target audience.
There’s no one-size-fits-all answer for how to craft the best Airbnb description. So we’ve scoured Airbnb and rounded up some of our favorite listings, then zoomed in on what makes them so special. Check them out!
Humor in Charleston.
What grabbed our attention on this one was the headline, what kept it was the voice.
Named “A Pirate’s Life For Me – Houseboat!”, the enthusiasm on this listing was contagious from the moment we set eyes on it. The deal was sealed with these introductory lines: “Pirate’s Life was gutted & rebuilt using reclaimed materials, sweat, & love.” Who wouldn’t love a seaside escape created with such loving attention?
But with such a unique accommodation comes equally unique challenges. Like seasickness and not-your-average toilets. This host tackles any question a potential guest might have with grace and humor. Our favorite snippet is when he explains whether guests will feel rocking on the boat by saying:
“There is still a small amount of wave action and you’ll feel a slight rock from time-to-time, mostly from boats passing by who don’t respect the no wake zone (feel free to yell at them & shake your fist while doing so).”
- Let your enthusiasm show! Guests love hosts that love their rentals
- If you have to lay down the law, do so with humor
- Determine a key attribute of your ideal guests (adventurous, relaxed, etc.) and speak to it in your headline
- Avoid unhappy guests by talking about your flaws upfront
Simple, sweet, and sets the scene in Northern CA.
You know what you’re getting the moment this charming escape in the woods pops up in your search results, because the title tells you right away: “Cozy A-Frame Cabin in the Redwoods”. To-the-point, but at the same time ultra-descriptive.
And so is the listing. From the interior details (“no TV or microwave; yes record player, wood-burning stove, equipped kitchen, and lots of cookbooks”) to the location information (head west and you’ll hit the charming town of Duncans Mills; go east to Monte Rio, and catch a movie at the historic Rio Theater), this Airbnb description cuts to the chase.
- Focus on the details that are most important to your ideal guests
- Use the headline (and beginning of your introduction) to set a scene
- Keep it short and simple. If you can say it in a sentence, don’t write a paragraph
- Be specific (not trees, but redwoods. Not town, but the charming town of Duncan Mills)
Welcoming in Amsterdam.
First and foremost, the voice here is so welcoming. It’s written in the first-person POV, which we always advise, and a bit of humor adds to the warmth: “Spend your days in Amsterdam in a national monument right in the canal belt! And meet us, two cool guys.”
Meanwhile, the listing also clearly and concisely explains the home’s selling points right up front: “one of the tallest houses in the neighborhood and a national monument,” “well equipped kitchen”, “terrace for morning coffee in the sun”.And they also put big draws right there in the headline: “Canals, museums and rooftop views.”
Side note: Jessica stayed in this Airbnb and says the space and the welcoming attitude of the hosts were exactly as described—if anything, they were better.
- Be welcoming and inclusive
- Showcase your personality
- Clearly highlight your key selling points early and often
- Make sure the expectation you’re setting matches the reality
Persona-targeted in Melbourne.
We love this one for its clear sense of its intended guest persona: the experience-loving urban explorer. This is the kind of guest who appreciates well-chosen listing details like “directly opposite the State Library lawn, where students lounge in the sun, buskers entertain & many historic celebrations & demonstrations have occurred.”
This listing even directly calls out who it’s best for, as well, a tactic we definitely recommend: “Particularly suitable for music lovers, with a guitar and a record player for guests to enjoy.”
Lastly, this host also speaks to her targets guests’ sense of adventure by offering insider expertise and tours of the “hidden pockets of Melbourne” for her guests—though she’s also clear that this is “upon request,” so that more introverted guests will know their vacation won’t be interrupted by a well-meaning host. Smart!
- Develop a guest persona to help guide your property description choices
- Make mention of your insider knowledge (if you are the type of host to show guests around and/or give suggestions)
- As you target a particular type of guest, be careful not to alienate other types
Your Best Airbnb Description Yet
Need a little help making your Airbnb description the best it can be? Guest Hook specializes in crafting gleaming listings that inform, intrigue, and set you apart from the crowd. Learn more about our copywriting services and let us create your best Airbnb description yet.