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So far Guest Hook Writer has created 39 blog entries.

What is Your Vacation Rental Brand?

2016-12-17T09:38:32+00:00 By |Learning Hub|

Over Memorial Day weekend, we threw a bachelorette party for my friend Lisa in Sonoma, California. (Sorry, it won’t be that kind of story. What happens in Sonoma...) Before the trip, a group of us – nine women from various eras of Lisa’s life - were tasked with finding the perfect wine country vacation rental. We needed a place that could sleep at least 10 people. On Memorial Day weekend. (Would you believe that’s not an easy thing to do? Who would have thought!) Otherwise, we based our decision on what Lisa would love. Many of us in the group [...]

Why Copywriting Matters in the Vacation Rental Industry

2016-12-17T09:38:32+00:00 By |Learning Hub|

As a vacation rental owner or manager, you’re destined to write many words about your rental (and your rental’s town or city) in the coming months or – depending on your goals – years.   Even if you keep your marketing efforts light, you will at the very least exchange emails with guests, respond to guest reviews, and write a property description for your rental’s online listing. At least. More advanced folks will blog, send newsletters, writer insider guides, craft social media posts, and more. (But let’s not get ahead of ourselves.) All of those words – even if you [...]

6 Excellent Questions from the Vacation Rental Success Summit

2016-12-17T09:38:32+00:00 By |Uncategorized|

Did you miss the first-ever Vacation Rental Success Summit? Be sure to pre-order your video recordings of the workshops and keynotes here. Guest Hook’s workshop taught owners and managers how to develop a “brand voice” and use it across all their copy and content to reach their ideal guests. Check it out! Now, onto a few of our favorite copy-related questions from the VRSS:  1. What’s the deal with keywords? The role of keywords has shifted entirely since the days of “keyword stuffing” – that is, jamming the same search terms into your webpage, over and over, in hopes of boosting your [...]

Vacation Rental Listing Description: What to Leave OUT

2016-12-17T09:38:33+00:00 By |Copywriting Tips|

Behind every right word are 1,000 wrong ones. Somewhere between “huge wall of text” and “one sentence” is the sweet spot for the length your vacation rental listing description. A great target is to aim for roughly 300 or 400 words, especially if those words are broken up into clear sections with sub-headers to help the busy travel planner easily digest your info. As you can imagine, those 300 words are valuable! How do you make the most of them? There are the obvious elements to include: Your unique selling points Breakdown of bed arrangements and number of bathrooms How [...]

The Negative Review Response: The Most Important Piece of Copy You’ll Write for Your Vacation Rental

2016-12-17T09:38:33+00:00 By |Copywriting Tips|

It's not [always] you. Is anything more ego-bruising than a negative review? Those one or two stars on HomeAway or FlipKey might as well be sharp, pointy daggers—right into the heart. It happens to most owners and managers at some point. Many of them lovely, fastidious, detail-oriented people who throw their souls into giving guests a great experience. It’s not (always) you. The world is full of opinions…and with online reviews, the voice of the opinionated is louder than ever before. The good news? Your potential guests know the world is a picky place. Many times, they’ll recognize if a [...]

Vacation Rental SEO Part 1: Understanding the Basics

2016-12-17T09:38:33+00:00 By |SEO|

Vacation Rental SEO: What's it all About? Aside from "Can you recommend a good web designer?", the most popular question Guest Hook gets is "Can you use keywords to improve my SEO?" In answer to that, we thought we'd put together this vacation rental SEO series to help vacation rental owners and managers navigate the choppy (and changing) waters of SEO. What's SEO all about, and how can good copywriting and content play a part? To add some extra weight and insight, we've brought some friends into this discussion...two vacation rental industry gurus with deep SEO know-how: Conrad O'Connell from 91 Digital, a digital marketing consultant, and David Angotti from [...]

6 Vacation Rental Owners Look Back on 2015 and Forward to 2016

2016-12-17T09:38:33+00:00 By |2015 Round Up|

The Class of 2015 vacation rental owners is an incredibly savvy bunch. No longer content with conventional vacation rental marketing methods, they are stepping it up, big-time. But it's not just marketing. They know hospitality. They know the ins and outs of property management. And they understand the shifts that will follow at the heels of Expedia's acquisition of HomeAway. These 6 vacation rental owners are not alone. Check out Matt Landau's Inner Circle Community to learn from a great (and growing) group of VR pros! We'd like to thank Kim, Brett, Bob, Linda Lou, Danny, and Rick for participating in this [...]

5 Friends of Guest Hook Look Back on 2015 and Forward to 2016

2016-12-17T09:38:33+00:00 By |2015 Round Up|

Having worked in luxury fashion for over a decade, I did wonder whether the vacation rental industry might be a little dull. How wrong I was! Photos from VRMA 2015 in New Orleans courtesy of Rentals United The people Jess and I have had the good fortune to meet are passionate, energetic, and seriously smart individuals. Not to mention incredibly generous with their time. This "5 Friends" post is part 2 of our 2015 round-up. If you missed it, here's our Vacation Rental Round-up Part 1, with fresh thoughts from industry leaders like Tom Hale, Kirby Winfield, Matt Landau and more. We'd like to [...]

5 Vacation Rental Experts Look Back on 2015 and Forward to 2016

2016-12-17T09:38:33+00:00 By |2015 Round Up|

2015. What a year! From Expedia's purchase of HomeAway to Airbnb's $26bn valuation, we've seen incredible changes in the vacation rental sector. We could talk all day about it. But rather than simply waxing lyrical with our own views, we connected with a few industry friends to get their thoughts. And this is no ordinary group of friends... HomeAway's COO, Airbnb's Head of Global Vacation Rentals, a startup operator/investor, a former Chief Evangelist, and a fearless vacation rental marketing leader! We'd like to thank Tom, Brent, Matt, Shaun, and Kirby for being so generous with their time here. In an industry [...]