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So far Guest Hook Writer has created 39 blog entries.

Words to Avoid in Your Vacation Rental Listing Description

2016-12-17T09:38:30+00:00 By |Copywriting Tips|

Andy and I faced a challenge this past week at the Vacation Rental World Summit in Barcelona (our lives are so tough, aren’t they?): Speak about copy and content before a crowd of 100 vacation rental owners, managers and vendors. At 3PM. Immediately following a two-hour lunch. That included paella, wine, and cheesecake. I joked that it was a familiar scenario for me, a former college writing instructor who had to learn how to keep a tough audience awake. But our worries were unfounded: we underestimated this crowd of engaged, motivated, and in fact, very awake people. (Aside from one [...]

5 Key Pieces of Content Every VR Website Should Have – Webinar Friday

2016-12-17T09:38:31+00:00 By |Webinar Friday|

5 Key Pieces of Content Every VR Website Should Have Your website content is your story. The story of you, your vacation rental business, and the place your guests (temporarily) call home. Make sure you're not skipping any important chapters! We'll talk about the 5 key pieces of content that your website needs to engage guests... and build a web presence that helps set you free from reliance on listing sites. As with all our webinars, we devote most of the air time to a live critique of attendees' websites. This week we reviewed 4 websites: Anna Maria Island Home Rental, [...]

Capture Your Guests’ Attention…and Keep It – Webinar Friday

2016-12-17T09:38:31+00:00 By |Webinar Friday|

Capture your guests' attention...and keep it! Capture Your Guests' Attention...and Keep It! Guest Hook often fields the question, "Do guests read property descriptions?" From our experience, the answer is yes. But you have to employ some strategies to make sure they do. During this webinar we talk about how you grab a guest's attention and keep them reading to learn more about what your property has to offer. We also show you a couple of descriptions that our own clients have used to generate more bookings. Live critique! As usual we run a live critique at the end of the webinar, this [...]

Using Thumbnails and Headlines to Get More Clicks – Webinar Friday

2016-12-17T09:38:31+00:00 By |Webinar Friday|

Using Thumbnails and Headlines to Get More Clicks Listing sites like HomeAway and Airbnb are crowded places. It's tough to stand out, even if you're near the top of the search page. In this webinar we'll provide some actionable tips on how to ensure your property has the best possible chance of landing clicks from potential guests. BONUS: we're excited to have Tyann Marcink - a professional photographer specializing in vacation rentals - as our guest on this webinar.  She live reviewed thumbnail photos, alongside headline critiques from Guest Hook's own Jessica Vozel. This webinar comes in at just under 50 minutes, with lots of [...]

Engaging Content and SEO: Mutually Exclusive? – Webinar Friday

2016-12-17T09:38:31+00:00 By |Webinar Friday|

Engaging Content and SEO: Are They Mutually Exclusive? We're often asked, "Do you write with SEO in mind?" It's a misunderstood subject. At the heart of the question is this: is the goal to drive traffic to your website, or to engage and inform guests with great content that converts? And are these goals mutually exclusive? (Short answer: nope!) In this webinar with Conrad O'Connell, we'll break down SEO's challenges and provide you with some concrete steps to aid in the tricky task of balancing solid SEO with compelling content. This is our longest webinar yet, clocking in at nearly 53 minutes, but it's packed with great info. If you're [...]

Avoid Overselling Your Vacation Rental Listing – Webinar Friday

2016-12-17T09:38:31+00:00 By |Webinar Friday|

Are you overselling your vacation rental listing? You know what we're talking about. Those listing headlines that are ALL CAPS with plenty of DEALS and DISCOUNTS. Ugh! In this webinar we'll run through some common overselling tactics we're seeing in vacation rental headlines and descriptions. We'll then show some examples of excellent headlines, explaining what makes them so effective. At the end of the webinar we live critique some headlines and descriptions that a few brave attendees submitted. This webinar is around 23 minutes long. To help you navigate to specific parts that interest you, here's a content list with the [...]

How Your Listing Description and Title Affect Your Price

2016-12-17T09:38:32+00:00 By |Friends of Guest Hook|

In the first of our guest blog series, we asked our friends over at Beyond Pricing to give us their perspective on how (or even if) your vacation rental's marketing copy affects the price you can charge... Over at Beyond Pricing, we help vacation rental owners automatically optimize their prices to make as much from their listing. As we always tell our owners, we price what we’re given. If a listing has bad furniture or a poorly-worded title, we’ll see that in the decreased interest their listing gets and the resulting lower price they’ll need to charge in order to [...]

Logic vs. Creativity in Vacation Rental Marketing

2016-12-17T09:38:32+00:00 By |Uncategorized|

At Guest Hook, we've found that many of our vacation rental clients fit one of two profiles when it comes to marketing: The Logicians who want to just give potential guests the facts about the rentals. No “flowery” stuff! And... The Creatives who want their property descriptions and photography to have more panache – an emotional appeal, a lush description of a sunset, a striking photo. We can break down the demographics a bit more, too: Property managers tend to be more logical – they study ROI, demographics, the science of marketing. Individual owners, on the other hand, want to find the [...]

Why Most Unique Selling Points Aren’t Actually Unique

2016-12-17T09:38:32+00:00 By |Learning Hub|

For your vacation rental to stand out, it must have a standout feature. But many times when owners and property managers identify a unique selling point for a rental, it isn’t really so unique after all. Many homeowners in the Disney area, for example, market their swimming pool, their proximity to Disney World, and their free WiFi. This is totally relevant information for guests to have, of course. They want the pool; they want to be close to the parks; they want WiFi so kids can crash on the sofa with their iPads and their favorite Disney shows. Don’t leave [...]