Headlines are your handshake for potential guests. Is your first impression grabbing guests or missing the mark? We edit the headline for a gorgeous golf course condo whose headline captures a bunch of the property's great features—perhaps too many. We decided to aim for bite-sized for the rest of this series, featuring a new element of a listing description in each episode. Stay tuned for tips for writing and editing your description's first sentence, photo captions, host bio, and more!
The goal of a landing page/homepage is to let guests know they've if found what they're looking for (or not!). Watch Jessica fine-tune the homepage for Cape San Blas Get Away's trio of vacation rentals on Florida's Forgotten Coast so that it grabs the right guests, introduces them to Cape San Blas and clearly differentiates these three gulf-view beauties. Stay tuned for more live edits and learn how to use the right words to market your vacation rentals.
You've heard this one before: guests' attention spans are short. Their primary goal is to quickly find the vacation rental property that meets their needs. That means that your property description needs to be informative, concise, and easy-to-read. Watch Guest Hook's co-founder Jessica live edit a listing for a lovely, personality-packed cottage in Melbourne Beach, Florida—taking it from almost 800 words to just under 400. This is the first in a series of property description live edits, so stay tuned!
Last week, I taught workshops on copywriting for VR Mastered, the vacation rental “bootcamp” organized by industry powerhouses Alanna Schroeder and Tyann Marcink. One of the topics I covered in my talk was keywords. And as I explained, there are two ways of looking at keywords: the left-brain way and the right-brain way. As you’ve probably heard by now, keywords are a way for customers to find you through the magic of Google—they are signposts to help the search engine’s crawlers find and deliver relevant content to us all. That’s the left-brained way of looking at keywords. Then, on [...]
This post is part two of a two-post series on vacation rental content that reaches guests throughout their entire booking journey. In our first post, we laid the foundation for a multi-step content marketing strategy. In this post, we’ll offer actionable ways to engage with guests at every step. In preparation for the busiest booking season of the year, Guest Hook is here to give vacation rentalists a two-part primer on the 4 Stages of Vacations and how you can use them to boost your bookings. Don’t rely on one-size-fits all marketing; grab guests at all stages, from Daydreaming [...]