About Amanda McConnon

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So far Amanda McConnon has created 31 blog entries.

This One Thing is Your Vacation Rental Content Marketing Superpower

2017-07-31T16:17:09+00:00 By |Uncategorized|

It’s not your mega marketing budget, your luxurious interior design, or your fancy amenities (though those things are nice, too). It’s your local expertise. And here’s why—to book guests, you need to convince them of two things: Your destination is worth visiting. Your rental is the best place (for them) to enjoy your destination. In this post, we’ll look at three reasons why your local expertise is your vacation rental content marketing superpower—and useful content that you can channel it to create. It sells your destination. Prospective guests are already decided on a destination. They’re just looking for a place [...]

How Guest Personas Can Solve Your Vacation Rental Content Marketing Woes

2017-07-13T13:30:34+00:00 By |Branding|

If you’re reading this post, your vacation rental content marketing strategy may not be going as planned. Maybe nobody’s reading. Or maybe you have some readers, but not the ones you hoped for. Or maybe you have plenty of eyes on your content, but they’re not converting into bookings. The concept behind content marketing is simple: offer readers useful information, and they’ll reward you with their business. And it works: content marketing’s conversion rates are nearly six times those of traditional marketing. Content marketing is a great tool to have in your arsenal when you’re looking to increase bookings, attract [...]

Five Strategies for Naming Your Vacation Rental

2017-06-29T16:38:15+00:00 By |Copywriting Tips|

What can help your word-of-mouth reputation, convey your key selling points in split seconds, and make your property more memorable when it comes time for guests to book? A name—or, more specifically—a great name. Here are five strategies we recommend for creating one that does your property justice and convinces guests to commit. Highlight a unique feature. Does your property have a unique architectural or design feature that makes it memorable? A view that guests won’t soon forget? Is it in an offbeat location? You don’t need to special in every way. If you can find one truly interesting [...]

Don’t Say Cheap: How to Appeal to Budget-Conscious Guests

2017-06-07T20:34:32+00:00 By |Copywriting Tips|

One of the things we love most about the vacation rental industry is just how diverse it is. It’s not a market full of just high-end ski chalets and $1,000/night mansions. There are also sweet beach cottages. Old school cabins with character. Even studio apartments that pack a punch. Some guests are looking for high-end luxury; others are looking to smartly budget their hard-earned dollars. If your rental appears to the latter, this post is for you. Budget-conscious guests are some of the savviest clients there are, and building trust with them is crucial to earning their bookings. Read on [...]

Laying Down the Law: Writing House Rules that Guests Read

2017-05-24T19:26:47+00:00 By |Copywriting Tips|

Nobody likes to be the bad guy. Doling out a list of regulations is not the most rewarding part of owning or managing a vacation rental, but it’s a necessary one. And even after you’ve set the rules, it’s a crapshoot as to whether your guests will actually heed them. It goes without saying that to get guests to follow your rules, you need to make sure they read them. Let’s be honest: most guests’ eyes gloss over when they’re handed a list of things they’re not allowed to do. So how do you get guests to pay attention to [...]

The Key 3 of Vacation Rental Branding: Making Your Brand Work for You

2017-05-04T14:00:00+00:00 By |Branding|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. In the past month, we’ve asked you questions about everything from your personality to your design choices in order to establish the three key cornerstones of your brand. We’ve also taken you on a journey with Layla and Mark—fictitious owners of cottages in Newport, Rhode [...]

The Key 3 of Vacation Rental Branding: Expressing Your Property Personality

2017-05-04T14:37:20+00:00 By |Branding|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. We’ve talked about you, the host. We’ve talked about location. Finally, let’s talk about what your guests are actually booking—the space. The homes you choose, and the way you appoint them, say a lot about your values. It’s your mission to reflect those same values [...]

The Key 3 of Vacation Rental Branding: Leveraging Your Location Identity

2017-05-04T14:35:17+00:00 By |Branding, Uncategorized|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. It goes without saying that your destination will have an impact on your brand. (You won’t have much luck convincing guests to book a ski cabin in Cancun, for example.) But one common mistake among vacation rental owners and managers is relying on the location [...]

Copywriting for Vacation Rental Property Managers: 5 Reasons Why You Should Care

2017-04-17T14:07:03+00:00 By |Copywriting Tips|

  In just over 3 weeks, Guest Hook will be headed to Toronto for this year's Vacation Rental Success Summit. We can't wait to spend some time connecting and re-connecting with industry pros and vacation rental owners and managers. Guess what? If you haven't signed up to join us yet, you can register at a discount from today, Monday, April 17, until this Friday, April 21, using code GH200 for $200 off a single ticket or GH400 for $400 off a couple's ticket. We'll be presenting about copywriting for vacation rental managers. As a sneak peek at some of the pro tips we're [...]