In Week 2 of our New Year’s Content Boot Camp, we discussed how to plan your content to keep it relevant, consistent and effective. It’s a common challenge for vacation rental owners and managers: how do you take those bright ideas and big goals and turn them into an actionable content plan?
Our guest panelist, Lodgify‘ s content marketing guru Jess Ashworth, joined us to discuss creating an editorial calendar, fighting procrastination, and much more!
While you’re at it, learn more about Lodgify’s approach to online marketing by diving into their newbie-friendly, free eBook, The Beginner’s Guide to Vacation Rental Online Marketing.
Missed week 1? You can find it here.
Want even more great content? Attend the rest of our boot camp or future webinars and (optionally!) have us critique your own content. Head on over to the Webinar Friday page to sign up!
Bright Ideas & Big Goals: Planning Your Content
This webinar comes in at around 58 minutes, with many attendee questions along the way about their own vacation rental content marketing challenges.
To help you navigate to the specific parts that interest you, here’s a content list with the minute marker for each:
00:45: Introducing Jess Ashworth from Lodgify
04:54: Creating an Editorial Calendar
18:58: Tips Against Procrastination
30:04: When Will I See Results?
57:07: Closing comments
To attend weeks 3 and 4, please sign up via the webinar sign up page.
Each week we try to reserve at least half of the webinar for Q&A. We have fun fielding your challenging vacation rental marketing questions and giving (what we hope are) sensible/constructive answers on the spot!