Guest Hook’s (Free!) Webinar Friday Series

Stumped by SEO? Hounded by headlines? Puzzled by property descriptions?

Alliteration aside, Guest Hook is here to help you create compelling copy and content for your vacation rental business…and end your week on a high note with our Free Webinar Friday series. Missed the live version? Relax! We’ve loaded all our episodes here. Set aside 30 – 50 minutes for each episode to start learning.

Boot Camp Week 4: Sharing Your Content with Matt Landau

By |Webinar Friday|

In Week 4 of our New Year’s Content Boot Camp, we talk to Matt Landau about how to master a content strategy for your vacation rental and the best methods for sharing the content you've created. We talked about why a solid email list is a vacation rental owner's best friend, how to change spectators into subscribers using social media, and ways to get your rental in front of a new audience for pennies a day on Facebook. Missed weeks 1, 2, and 3? Click here (for week 1) or here (for week 2), or here (for week 3). Want [...]

Vacation Rental Content Marketing Boot Camp Week 3: Writing Your Content

By |Webinar Friday|

In Week 3 of our New Year’s Content Boot Camp, we get down to business and tackle the pen-to-paper challenges: how do you structure your thoughts in a blog post? How do you write for notoriously short attention spans online? Is it okay to just "write how you speak"? And what the heck is a brand voice? We cover those topics and, as always, field some great questions from attendees along the way. Don't miss the live critique section at the end, where we review some of our attendees' own content (you should really see some of the [...]

Vacation Rental Content Marketing Boot Camp Week 2: Planning Your Content

By |Webinar Friday|

In Week 2 of our New Year’s Content Boot Camp, we discussed how to plan your content to keep it relevant, consistent and effective. It's a common challenge for vacation rental owners and managers: how do you take those bright ideas and big goals and turn them into an actionable content plan? Our guest panelist, Lodgify' s content marketing guru Jess Ashworth, joined us to discuss creating an editorial calendar, fighting procrastination, and much more! While you're at it, learn more about Lodgify's approach to online marketing by diving into their newbie-friendly, free eBook, The Beginner's Guide to Vacation Rental Online Marketing. Missed [...]

Vacation Rental Content Marketing Boot Camp Week 1: Defining Your Audience

By |Webinar Friday|

So you’re ready to ramp up your vacation rental content marketing efforts? Great choice! Content marketing is a solid strategy for gaining new guests and forging bonds with former ones. But before you start talking, you need to figure out who’s listening. In the first week of our New Year’s content marketing boot camp, we discussed what content marketing is, how it works and how to establish an audience you'll aim to reach with your efforts. From creating fictional guest personas to combing your guest reviews for insight, we covered several strategies to figure out who [...]

Turn Booked Guests Into Your New Biggest Fans with Tammi Sims – Webinar Friday

By |Webinar Friday|

For many vacation rental owners and managers, a booking is the end goal. For the elite, though? It's only the beginning. In this week's webinar, Guest Hook is thrilled to welcome Tammi Sims, Head of Community at Properly, hospitality guru at A Gracious Host, and advocate for above-and-beyond guest experiences. Guest Hook will chat with Tammi about the hospitality revolution and using smart content to turn your booked guests into your biggest fans. If you'd like to attend our future webinars and (optionally!) have your own content critiqued by us, please head over to the Webinar Friday [...]

Is Your About Us/Owner Bio Selling You Short? – Webinar Friday

By |Webinar Friday|

Did you know that About Us pages are often the most frequently visited page on a website? And that your listing site Owner Bio really can make a difference in your bookings? We know: talking about yourself can be awkward. But we're here to help you get over the ickiness! Watch this week's webinar (video below) and learn how to write a bio that feels authentic but also does good work for landing you more bookings from great guests. As with all our webinars, we devote most of the air time to questions and live critiques of [...]

If Guests Don’t Read, Why Bother Writing? – Webinar Friday

By |Webinar Friday|

The bad news: only 16% of potential guests will read to the very end of your blog posts, web content and property descriptions. Unfortunately, that means many of your carefully chosen words likely go unnoticed. But the good news? Guests don’t have to read every word in order to make a decision to book with you. Watch our Friday Webinar and learn how to structure your content for maximum engagement...and reach everyone from busy skimmers to in-depth info-seekers. As with all our webinars, we devote most of the air time to questions and live critiques of some attendees' websites. If [...]

5 Tips For Creating Your Own Brand Voice – Webinar Friday

By |Webinar Friday|

It’s been a whirlwind few days for the Guest Hook team! We’ve just returned from this year’s Vacation Rental World Summit in sunny Barcelona, where we discussed developing a brand voice with vacation rental owners and managers from around the globe. Inspired by the conference, we decided to reuse some of that material in this week's Webinar Friday, bringing you 5 tips for creating your own brand voice. As with all our webinars, we devote most of the air time to a live critique of some attendees' websites. This week we reviewed 6 websites/listing sites. We also had an excellent Q&A session where we [...]

5 Key Pieces of Content Every VR Website Should Have – Webinar Friday

By |Webinar Friday|

5 Key Pieces of Content Every VR Website Should Have Your website content is your story. The story of you, your vacation rental business, and the place your guests (temporarily) call home. Make sure you're not skipping any important chapters! We'll talk about the 5 key pieces of content that your website needs to engage guests... and build a web presence that helps set you free from reliance on listing sites. As with all our webinars, we devote most of the air time to a live critique of attendees' websites. This week we reviewed 4 websites: Anna Maria Island Home Rental, [...]