It’s a Team Effort: Looking at the Relationship Between Web Copy and Typefaces

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At the risk of stating the obvious—there’s a lot that goes into creating a website for your vacation rental. But the best websites aren’t always the ones that are loaded with bells and whistles. They’re the ones where every element is harmonized. It’s easy to think about your web content with the copy-and-paste mindset: just get something written, and get it live. But if you truly want to win over guests, you’ll need to put more care into it then that. First, you need to craft well-written content that has something to offer for all relevant visitors to your [...]

How Our Weekend in the Finger Lakes Reminded Us About the Power of Copywriting

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At Guest Hook, we write about vacation rentals around the world – many times without ever setting foot inside them. But when our client KC of Classic Country Vacation Homes in Ithaca invited us to stay at one of her places, we started packing our bags. With Jessica located in Pittsburgh and Amanda at the Jersey Shore, it was the perfect weekend getaway for both of us. We chose Shangri-Lodge, a beautiful home that pairs mid-century modern design with mountain lodge warmth and is tucked on 14 acres of land in Ithaca. We both arrived late Friday night, unsure [...]

What Airbnb’s New Look Means for Your Vacation Rental Copy

By |Copywriting Tips, Uncategorized|

From announcing new policies to launching Trips, a new product that will let travelers book experiences with locals, there have been a lot of changes happening at Airbnb. Amidst these developments, the vacation rental giant is testing and unveiling website design updates. With a new minimalistic look, the Airbnb website is shifting the focus from some elements and magnifying others. As vacation rental copywriters, we're exploring what these changes mean for listing descriptions. Check out our takeaways, plus ways your copy may be impacted by the proposed changes.   Removal of the host photo gives your listing title more space. Known for its human approach, [...]

The Goldilocks Challenge for Vacation Rental Listing Descriptions

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Nobody knows or cares more about your vacation rental than you do, and that’s great news for your guests. But having a deep connection to your property can make it tough for you to know what to include in - and what to leave out of - your vacation rental listing description. That’s why we’re encouraging vacation rental managers and owners to take the Goldilocks Challenge. Follow these four simple steps to figure out what length for your listing is not too long, not too short, but just right. Here’s how it works. Step One Write a draft of your vacation listing description without [...]

Tips for Writing Vacation Rental Content for Every Reader

By |Copywriting Tips, Uncategorized|

You’ve done your due diligence and created a solid vacation rental content strategy. You’ve spent long nights on your laptop, waiting for inspiration to strike. You’ve tweeted, pinned, shared and shouted your content from a mountaintop. And your potential guests still aren’t reading. It’s not uncommon. According to Moz’s Dan Petrovic, only 16% of readers will actually, well, read an entire piece of content given to them. But all hope’s not lost. Through painstaking research and experimentation, Petrovic has figured out why our readers stop reading, and how we can get our information in front of them anyway. We’ve taken [...]

How to Build Your VR Reputation with Your Own Website [Guest Post]

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This week, our friends at Lodgify are offering up tips on how to establish your rental and draw in guests by using your own website. Check out their tips below, and be sure to visit them to learn more about their vacation rental website services. For vacation rental owners everywhere, it’s becoming increasingly more important to have and maintain a professional website. Not only does having your own personal website free you from paying the high commissions set by large online travel agencies, but it also provides you with the opportunity to stand out from the crowd, generate more direct bookings and [...]

Logic vs. Creativity in Vacation Rental Marketing

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At Guest Hook, we've found that many of our vacation rental clients fit one of two profiles when it comes to marketing: The Logicians who want to just give potential guests the facts about the rentals. No “flowery” stuff! And... The Creatives who want their property descriptions and photography to have more panache – an emotional appeal, a lush description of a sunset, a striking photo. We can break down the demographics a bit more, too: Property managers tend to be more logical – they study ROI, demographics, the science of marketing. Individual owners, on the other hand, want to find the [...]

6 Excellent Questions from the Vacation Rental Success Summit

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Did you miss the first-ever Vacation Rental Success Summit? Be sure to pre-order your video recordings of the workshops and keynotes here. Guest Hook’s workshop taught owners and managers how to develop a “brand voice” and use it across all their copy and content to reach their ideal guests. Check it out! Now, onto a few of our favorite copy-related questions from the VRSS:  1. What’s the deal with keywords? The role of keywords has shifted entirely since the days of “keyword stuffing” – that is, jamming the same search terms into your webpage, over and over, in hopes of boosting your [...]

4 Vacation Rental Websites Creating Killer Content

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Guest Hook just returned from the “conference circuit”—the VRMA in New Orleans and the last HomeAway Summit of the year, in Austin. Along with finally meeting good friends in person, we’re feeling super-energized and pensive (in a good way). At these events, we listened to many owners and property managers explain their struggles with creating good vacation rental website content—listing site descriptions, blogs, newsletters, and more… And we discovered many owners/managers fall into one of two camps. Well, three camps. 1. Those with no time to write. Property managers and owners are busy people. And crafting the right words takes [...]