The Trust Series Part Three: What is Your Vacation Rental Truth?

By |Trust|

It struck me twice in 24 hours. The first time was yesterday morning, whilst chatting to a friend of mine, who said: "All facts are truth, but not all truths are facts." The second time was this morning reading a thread on Matt Landau's vacation rental group. In responding to the increased competition they are facing, one of the members, Sherry, said: "We have decided we are going to not only survive. We are going to do WELL. We have some surprises for our guests." The concept is simple: many vacation rental owners will compete on facts, but only the [...]

The Trust Series Part Two: Showcase Your Vacation Rental Company’s Safety Record

By |Trust|

This week, a powerful piece of journalism appeared in Medium—and it’s relevant for everyone in the rapidly changing vacation rental industry. The piece, Living and Dying on Airbnb, tells the tragic story of a fallen tree branch at an Airbnb rental, and the resulting untimely death of a guest—the author’s father—one Thanksgiving morning in Texas. Devastatingly, this tree was a selling point of the property. The Airbnb description said, in the owners’ words, I always feel a sense of peace when I look out at the yard. It’s a story of how things can change in an instant—a selling point [...]

The Trust Series Part One: The Address/Redress Principle for Vacation Rental Copywriting

By |Trust|

If you’re an active vacation rental owner in charge of your own marketing, you’ll easily write 10,000 words about your rental this year. Add in an active blog, or more than one property, and that number might inch toward 25,000 words… even 50,000. (For perspective, the average novel is 65,000 words!) When you add up all your vacation rental marketing and communications—all those social media posts, blogs, newsletter, insider guides, online listings, inquiry response emails and more—what do you get? Aside from a novel’s worth of words? Hopefully, you get words that communicate two key messages: That your rental will [...]