Copywriting for Vacation Rental Property Managers: 5 Reasons Why You Should Care

2017-04-17T14:07:03+00:00 By |Copywriting Tips|

  In just over 3 weeks, Guest Hook will be headed to Toronto for this year's Vacation Rental Success Summit. We can't wait to spend some time connecting and re-connecting with industry pros and vacation rental owners and managers. Guess what? If you haven't signed up to join us yet, you can register at a discount from today, Monday, April 17, until this Friday, April 21, using code GH200 for $200 off a single ticket or GH400 for $400 off a couple's ticket. We'll be presenting about copywriting for vacation rental managers. As a sneak peek at some of the pro tips we're [...]

5 Spring Cleaning Strategies for Your Vacation Rental Copy

2017-03-24T18:23:47+00:00 By |Copywriting Tips, Uncategorized|

Break out the mops and brooms—but don’t forget your laptop. Spring is also the perfect time to re-evaluate (and reinvigorate) your marketing efforts before peak season hits. So once you’ve scrubbed your floors, flipped your mattresses and steam-cleaned the drapes, set aside some time for giving your listing description and website content some TLC, too. Here’s how. First decide if you need a deep cleaning. The old saying holds true—if it ain’t broke, don’t fix it. If your website and listing are easy to skim and enjoyable to read, and you’re happy with the state of your booking calendar, [...]

How a $29/Night Airbnb in a Rough Neighborhood Became a Five-Star Sensation—And What You Can Learn From It

2017-03-25T12:08:47+00:00 By |Copywriting Tips|

Natalie Vowell’s vacation rental in a rough St. Louis neighborhood has a grease-stained kitchen with a busted freezer and a buggy, overgrown yard. It also has a five-star rating on Airbnb. Home is Where the Hood Is, Natalie and her husband’s one-bedroom condo, went viral this month for its brutally honest listing description. At a dirt-cheap rate of $29 per night, we’re sure pricing has at least something to do with its success. But a quick look at the comments shows that guests aren’t just satisfied with their stays—they rave about them. (Their other property, Punk Rock Flop House, is similar in spirit [...]

It’s a Team Effort: Looking at the Relationship Between Web Copy and Typefaces

2017-03-09T16:13:39+00:00 By |Copywriting Tips, Friends of Guest Hook|

At the risk of stating the obvious—there’s a lot that goes into creating a website for your vacation rental. But the best websites aren’t always the ones that are loaded with bells and whistles. They’re the ones where every element is harmonized. It’s easy to think about your web content with the copy-and-paste mindset: just get something written, and get it live. But if you truly want to win over guests, you’ll need to put more care into it then that. First, you need to craft well-written content that has something to offer for all relevant visitors to your [...]

Small Attention Spans & Big Personality: Vacation Rental Marketing in 2017

2017-01-11T02:07:23+00:00 By |Copywriting Tips|

How do you master efficiency, local expertise and guest relations? If you can answer that question, we’re willing to wager that your vacation rental or company will be successful this year. One thing Guest Hook loves about this industry is that it’s always changing and adapting. In our look ahead to 2017, we’re making predictions on what we can look forward to and providing tips on how you can keep up with your vacation rental marketing efforts. Read on for our full forecast. When booking, guests want to access information more easily and quickly than ever. You’ve heard it [...]

What Airbnb’s New Look Means for Your Vacation Rental Copy

2016-12-17T09:38:30+00:00 By |Copywriting Tips, Uncategorized|

From announcing new policies to launching Trips, a new product that will let travelers book experiences with locals, there have been a lot of changes happening at Airbnb. Amidst these developments, the vacation rental giant is testing and unveiling website design updates. With a new minimalistic look, the Airbnb website is shifting the focus from some elements and magnifying others. As vacation rental copywriters, we're exploring what these changes mean for listing descriptions. Check out our takeaways, plus ways your copy may be impacted by the proposed changes.   Removal of the host photo gives your listing title more space. Known for its human approach, [...]

Tips for Writing Vacation Rental Content for Every Reader

2016-12-17T09:38:30+00:00 By |Copywriting Tips, Uncategorized|

You’ve done your due diligence and created a solid vacation rental content strategy. You’ve spent long nights on your laptop, waiting for inspiration to strike. You’ve tweeted, pinned, shared and shouted your content from a mountaintop. And your potential guests still aren’t reading. It’s not uncommon. According to Moz’s Dan Petrovic, only 16% of readers will actually, well, read an entire piece of content given to them. But all hope’s not lost. Through painstaking research and experimentation, Petrovic has figured out why our readers stop reading, and how we can get our information in front of them anyway. We’ve taken [...]

Words to Avoid in Your Vacation Rental Listing Description

2016-12-17T09:38:30+00:00 By |Copywriting Tips|

Andy and I faced a challenge this past week at the Vacation Rental World Summit in Barcelona (our lives are so tough, aren’t they?): Speak about copy and content before a crowd of 100 vacation rental owners, managers and vendors. At 3PM. Immediately following a two-hour lunch. That included paella, wine, and cheesecake. I joked that it was a familiar scenario for me, a former college writing instructor who had to learn how to keep a tough audience awake. But our worries were unfounded: we underestimated this crowd of engaged, motivated, and in fact, very awake people. (Aside from one [...]

3 Copywriting Strategies For Your Vacation Rental Website

2016-12-17T09:38:31+00:00 By |Copywriting Tips|

Your vacation rental website is often the first thing potential guests will see when seeking out a place to stay. In order to nail your first impression, you’ll need a website that’s sleek, functional and appealing. But you'll also need copy that reels guests in and drives them towards booking. Try following these three strategies for proven success. 1. Tell a Story Many guests turn to vacation rentals for a more human experience. Your website should make leads feel like they’re really getting to know you. How? With design that gives users an intimate glance at your properties, and copy that’s warm [...]