How a $29/Night Airbnb in a Rough Neighborhood Became a Five-Star Sensation—And What You Can Learn From It

By |Copywriting Tips|

Natalie Vowell’s vacation rental in a rough St. Louis neighborhood has a grease-stained kitchen with a busted freezer and a buggy, overgrown yard. It also has a five-star rating on Airbnb. Home is Where the Hood Is, Natalie and her husband’s one-bedroom condo, went viral this month for its brutally honest listing description. At a dirt-cheap rate of $29 per night, we’re sure pricing has at least something to do with its success. But a quick look at the comments shows that guests aren’t just satisfied with their stays—they rave about them. (Their other property, Punk Rock Flop House, is similar in spirit [...]

Small Attention Spans & Big Personality: Vacation Rental Marketing in 2017

By |Copywriting Tips|

How do you master efficiency, local expertise and guest relations? If you can answer that question, we’re willing to wager that your vacation rental or company will be successful this year. One thing Guest Hook loves about this industry is that it’s always changing and adapting. In our look ahead to 2017, we’re making predictions on what we can look forward to and providing tips on how you can keep up with your vacation rental marketing efforts. Read on for our full forecast. When booking, guests want to access information more easily and quickly than ever. You’ve heard it [...]

What Airbnb’s New Look Means for Your Vacation Rental Copy

By |Copywriting Tips, Uncategorized|

From announcing new policies to launching Trips, a new product that will let travelers book experiences with locals, there have been a lot of changes happening at Airbnb. Amidst these developments, the vacation rental giant is testing and unveiling website design updates. With a new minimalistic look, the Airbnb website is shifting the focus from some elements and magnifying others. As vacation rental copywriters, we're exploring what these changes mean for listing descriptions. Check out our takeaways, plus ways your copy may be impacted by the proposed changes.   Removal of the host photo gives your listing title more space. Known for its human approach, [...]

Tips for Writing Vacation Rental Content for Every Reader

By |Copywriting Tips, Uncategorized|

You’ve done your due diligence and created a solid vacation rental content strategy. You’ve spent long nights on your laptop, waiting for inspiration to strike. You’ve tweeted, pinned, shared and shouted your content from a mountaintop. And your potential guests still aren’t reading. It’s not uncommon. According to Moz’s Dan Petrovic, only 16% of readers will actually, well, read an entire piece of content given to them. But all hope’s not lost. Through painstaking research and experimentation, Petrovic has figured out why our readers stop reading, and how we can get our information in front of them anyway. We’ve taken [...]

Words to Avoid in Your Vacation Rental Listing Description

By |Copywriting Tips|

Andy and I faced a challenge this past week at the Vacation Rental World Summit in Barcelona (our lives are so tough, aren’t they?): Speak about copy and content before a crowd of 100 vacation rental owners, managers and vendors. At 3PM. Immediately following a two-hour lunch. That included paella, wine, and cheesecake. I joked that it was a familiar scenario for me, a former college writing instructor who had to learn how to keep a tough audience awake. But our worries were unfounded: we underestimated this crowd of engaged, motivated, and in fact, very awake people. (Aside from one [...]

3 Copywriting Strategies For Your Vacation Rental Website

By |Copywriting Tips|

Your vacation rental website is often the first thing potential guests will see when seeking out a place to stay. In order to nail your first impression, you’ll need a website that’s sleek, functional and appealing. But you'll also need copy that reels guests in and drives them towards booking. Try following these three strategies for proven success. 1. Tell a Story Many guests turn to vacation rentals for a more human experience. Your website should make leads feel like they’re really getting to know you. How? With design that gives users an intimate glance at your properties, and copy that’s warm [...]

5 Tips to Avoid Sounding Salesy in Your Rental Description

By |Copywriting Tips|

Salesy language is a quick way to stop potential inquiries in their tracks. If you try too hard in your rental description copy, you might seem aggressive or dishonest – neither of which appeal to guests. In order to convert leads, your description should build your credibility and pay special attention to the things that truly matter. Follow our tips below to avoid sounding salesy, start sounding genuine, and begin booking discerning guests. Avoid exclamations! While the occasional well-placed exclamation point can add playfulness and excitement to your rental description, nobody likes being yelled at. Before you exclaim, make sure there’s [...]

Covering Your Achilles’ Heel: How to Write About Your Rental’s Flaws

By |Copywriting Tips|

Every vacation rental has an Achilles’ heel. Whether you’re working with a drab exterior, over-the-top décor or lack of legroom, the most important thing to remember is to be honest about your rental’s imperfections. Travelers are willing to make concessions for value or location, but one dissatisfied review that calls out a shortcoming you failed to mention can turn savvy vacationers off for good. Your listing description is the perfect place to stop skirting around your rental’s imperfections and start embracing them with open arms. We put our thinking caps on and came up with the most common flaws we [...]

Summer-Ready: 5 Tips for Beach Rental Listings

By |Copywriting Tips|

Ah, the start of spring. Before you even get to enjoy the blooming flowers and warm weather, the pressure’s on to prep everything – from your yard to your abs – for summer. If you manage a vacation rental on the beach, that prep work should include your beach rental's online listing. Now’s the time when vacationers are nailing down their seashore summer plans, so take this opportunity to transform your beach rental description and grab the attention of travelers browsing listing sites like Airbnb, VRBO, and HomeAway. Ready to get started? Here are 5 tips for a summer-ready beach vacation rental listing. [...]