Social Media For Vacation Rental Professionals: Gearing Up for The Big Four

By |Social Media|

So you’ve decided you want to use social media as part of your vacation rental marketing strategy, and you’ve done your due diligence on how it can effectively create leads and attract guests. But here’s the hard part: getting started. In a world where we turn to social media for everything from family photos to recipes to news, tackling it for your vacation rental can seem daunting. Here are some tips to get you started on four major platforms: Facebook, Instagram, Twitter and Pinterest. Facebook Share local content. Listicles about the area, fun local features and news about events are [...]

Social Media 101 for VR Owners: Nancy McAleer

By |Social Media|

In our last post, we spoke to Thibault Masson about how to generate leads from your social media followers. Now, we’re talking to Nancy McAleer of Anna Maria Island Beach Life about how to build a loyal following that’s interested in what you have to say. Anna Maria Island Beach Life’s social followers are ever expanding, but even more importantly, they’re constantly engaged. Nancy’s posts gain a steady stream of likes, shares and comments from past guests and potential leads alike, helping to raise awareness of, and trust in, her brand. Here’s what she had to say about her success. Q: How [...]

Social Media 101 for Vacation Rentals: Thibault Masson

By |Social Media|

In our last post, we asked you to think about how social media could benefit your vacation rental business. Now, we’re taking a look at a success story to inspire and demonstrate just how attainable social media mastery is! Thibault Masson has built a social media following of thousands for his luxury villas in Bali and St Barths. In a conversation with GuestHook, he explained how he did it, what his following means for his business, and why all rental vacation business owners should be paying attention to social media. Q: Why is social media useful for vacation rental owners? Grab your [...]

Social Media 101 for Vacation Rentals: Defining Your Goal

By |Social Media|

In our last post, we asked you to jot down your ideas for using social media to market your vacation rental. Now, it’s time to put those ideas to work to define the goal you want to achieve by using social media. What’s the point? Think about what would work best for your rental. Do you want to show families how you host hassle-free visits to seashore resorts? Do you want the world to see your architecturally magnificent rental in a postcard-perfect landscape? Do you want to entice vacationers to ditch the pricy hotels in big cities and have a [...]

Social Media 101 for Vacation Rentals: An Introduction

By |Social Media|

We get asked a lot if we can help vacation rental owners and managers with their social media. Let’s face it; it can be a bit of a minefield out there. We all know that we need our businesses to be visible and active, but it’s not always easy to understand why social media is so important and how best to make it work effectively for your vacation rental business. To make things a little bit clearer and hopefully give you a helping hand, we’re launching our series on Social Media 101 for VR Professionals. Our aim is to help [...]