Brand Voice

It’s been a whirlwind few days for the Guest Hook team! We’ve just returned from this year’s Vacation Rental World Summit in sunny Barcelona, where we discussed developing a brand voice with vacation rental owners and managers from around the globe.

Inspired by the conference, we decided to reuse some of that material in this week’s Webinar Friday, bringing you 5 tips for creating your own brand voice.

As with all our webinars, we devote most of the air time to a live critique of some attendees’ websites. This week we reviewed 6 websites/listing sites. We also had an excellent Q&A session where we answered some questions from attendees.

If you’d like to attend our future webinars and (optionally!) have your own content critiqued by us, please head over to the Webinar Friday page where you can sign up. 

This Week’s Webinar: 5 Tips For Creating Your Own Brand Voice

This webinar comes in at around 53 minutes, with lots of advice you can start implementing today! To help you navigate to the specific parts that interest you, here’s a content list with the minute marker for each:

00:00: Introduction
03:06: Determine Your Key Brand Message (Tip 1)
04:40: Identify the Language of Your Target Guest (Tip 2)
05:46: Consistency: Keep #1 and #2 in Mind For Everything You Write (Tip 3)
06:31: Employ Your Own Personality (Tip 4)
07:18: Specifics Over Generalities (Tip 5)
09:35: Live Critique: Los Alcatraces Cozumel
18:28: Live Critique: Beside The Sea
21:14: Live Critique: Steps Away at Stowe Mountain
25:34: Live Critique: Cottage in Beaufort (VRBO listing)
30:22: Live Critique: Marco Island Beach Getaway
35:28: Q&A**
47:45: Late Live Critique: Perdido Dream
51:10: Closing comments and preview title for next week’s webinar: If Guests Don’t Read, Why Bother Writing?

** In the Q&A session we cover the following subjects asked by attendees:

  • Using brand voice to target families versus couples
  • Using internal links to structure content within your site
  • Whether to use the same copy for two rooms that rent separately
  • The importance (or not) of logo design, including links to logo designers