About Amanda McConnon

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So far Amanda McConnon has created 26 blog entries.

The Key 3 of Vacation Rental Branding: Making Your Brand Work for You

2017-05-04T14:00:00+00:00 By |Branding|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. In the past month, we’ve asked you questions about everything from your personality to your design choices in order to establish the three key cornerstones of your brand. We’ve also taken you on a journey with Layla and Mark—fictitious owners of cottages in Newport, Rhode [...]

The Key 3 of Vacation Rental Branding: Expressing Your Property Personality

2017-05-04T14:37:20+00:00 By |Branding|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. We’ve talked about you, the host. We’ve talked about location. Finally, let’s talk about what your guests are actually booking—the space. The homes you choose, and the way you appoint them, say a lot about your values. It’s your mission to reflect those same values [...]

The Key 3 of Vacation Rental Branding: Leveraging Your Location Identity

2017-05-04T14:35:17+00:00 By |Branding, Uncategorized|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. It goes without saying that your destination will have an impact on your brand. (You won’t have much luck convincing guests to book a ski cabin in Cancun, for example.) But one common mistake among vacation rental owners and managers is relying on the location [...]

Copywriting for Vacation Rental Property Managers: 5 Reasons Why You Should Care

2017-04-17T14:07:03+00:00 By |Copywriting Tips|

  In just over 3 weeks, Guest Hook will be headed to Toronto for this year's Vacation Rental Success Summit. We can't wait to spend some time connecting and re-connecting with industry pros and vacation rental owners and managers. Guess what? If you haven't signed up to join us yet, you can register at a discount from today, Monday, April 17, until this Friday, April 21, using code GH200 for $200 off a single ticket or GH400 for $400 off a couple's ticket. We'll be presenting about copywriting for vacation rental managers. As a sneak peek at some of the pro tips we're [...]

The Key 3 of Vacation Rental Branding: Defining Your Host Approach

2017-05-04T14:33:33+00:00 By |Branding, Uncategorized|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests.   Your brand starts with you. More specifically, your brand starts with the relationship you’ve created with your guests. Even if you’ve only been hosting for a short amount of time, you should already know a little bit about your approach to hosting and what [...]

The Key 3: Building Your Vacation Rental Brand from What You’ve Got

2017-05-04T14:30:11+00:00 By |Branding|

In our branding series, The Key 3: Building Your Brand From What You’ve Got, we’re taking a look at the three cornerstones of vacation rental brands—your approach to guests, your location, and your property’s signature vibe—and showing you how to leverage these to create a recognizable, relatable brand that calls to your ideal guests. So, let’s talk branding for vacation rentals. As the industry grows and changes (100% growth since 2014!), we hear a lot about the importance of branding. But what exactly is a brand? (Hint: it’s more than just your rental company’s logo.) Laying the groundwork for [...]

5 Spring Cleaning Strategies for Your Vacation Rental Copy

2017-03-24T18:23:47+00:00 By |Copywriting Tips, Uncategorized|

Break out the mops and brooms—but don’t forget your laptop. Spring is also the perfect time to re-evaluate (and reinvigorate) your marketing efforts before peak season hits. So once you’ve scrubbed your floors, flipped your mattresses and steam-cleaned the drapes, set aside some time for giving your listing description and website content some TLC, too. Here’s how. First decide if you need a deep cleaning. The old saying holds true—if it ain’t broke, don’t fix it. If your website and listing are easy to skim and enjoyable to read, and you’re happy with the state of your booking calendar, [...]

How a $29/Night Airbnb in a Rough Neighborhood Became a Five-Star Sensation—And What You Can Learn From It

2017-03-25T12:08:47+00:00 By |Copywriting Tips|

Natalie Vowell’s vacation rental in a rough St. Louis neighborhood has a grease-stained kitchen with a busted freezer and a buggy, overgrown yard. It also has a five-star rating on Airbnb. Home is Where the Hood Is, Natalie and her husband’s one-bedroom condo, went viral this month for its brutally honest listing description. At a dirt-cheap rate of $29 per night, we’re sure pricing has at least something to do with its success. But a quick look at the comments shows that guests aren’t just satisfied with their stays—they rave about them. (Their other property, Punk Rock Flop House, is similar in spirit [...]

It’s a Team Effort: Looking at the Relationship Between Web Copy and Typefaces

2017-03-09T16:13:39+00:00 By |Copywriting Tips, Friends of Guest Hook|

At the risk of stating the obvious—there’s a lot that goes into creating a website for your vacation rental. But the best websites aren’t always the ones that are loaded with bells and whistles. They’re the ones where every element is harmonized. It’s easy to think about your web content with the copy-and-paste mindset: just get something written, and get it live. But if you truly want to win over guests, you’ll need to put more care into it then that. First, you need to craft well-written content that has something to offer for all relevant visitors to your [...]